1. Demographic Characteristics
The segment in Horry County, South Carolina, has a diverse age range, with a notable concentration of residents in the 35 to 54 age group. Variations exist, including a significant presence of younger families and retired individuals. Typical household compositions include single-parent families, multigenerational households, and single-person households. Many households feature children aged 0 to 18, reflecting a mix of both school-aged and younger children.
Education levels vary, with a percentage holding high school diplomas and two-year or four-year college degrees. Employment status shows a trend toward service-oriented and retail jobs, with common occupations including hospitality, healthcare, and education. The income brackets primarily fall within the low to moderate range, with some reliance on social support programs noted among certain groups. Cultural diversity is evident, with a blend of ethnic and racial backgrounds.
2. Living Environment
Horry County primarily exists in a suburban to rural setting, with notable towns like Conway, Myrtle Beach, and North Myrtle Beach. Households typically occupy single-family homes, with a mixture of ownership and rental situations. The neighborhoods show variability in dynamics, with higher livability factors in suburban areas. However, some regions experience challenges such as high population density and safety concerns.
Overall, socioeconomic conditions range from affluent neighborhoods to low-income areas, with some neighborhoods undergoing processes of gentrification.
3. Lifestyle
Daily routines within this segment tend to include a strong reliance on personal vehicles for transportation, with less frequent use of public transit. Shopping preferences lean towards budget retailers, with some individuals also frequenting local markets. Leisure activities include outdoor pursuits, family gatherings, and participation in community events. Travel behaviors suggest a focus on regional destinations with limited travel budgets.
Health-related habits show a mix of fitness routines, with some engaging in regular exercise and others prioritizing more sedentary lifestyles. Dietary preferences also vary, indicating a blend of health-conscious decisions and more traditional Southern cuisine.
4. Media Consumption
Preferred traditional media include local news channels, country music stations, and regional publications. Online, individuals engage with platforms such as Facebook, alongside e-commerce sites for daily shopping needs. Content streaming also features heavily, catering to a variety of genres.
Niche websites for hobbies or local classifieds see moderate traffic within the segment. Culturally, preferences lean towards country and pop music, with popular entertainment trends reflecting mainstream media interests.
5. Mindset & Values
Core beliefs center around family importance, community involvement, and financial stability. Aspirations frequently include affordable housing, secure employment, and a desire for improved quality of life. Challenges faced by this segment include economic constraints and social services access, creating a landscape of both struggle and resilience.
Contradictions may emerge, such as a tendency towards frugality countered by occasional impulse spending, highlighting the complexity of their financial behaviors.
