1. Demographic Characteristics
The demographic profile of the mailing list segment of 2.2K households in Inlet Beach, Santa Rosa Beach, Florida, features a diverse age range. The most common age group comprises adults aged 30 to 50 years, with notable variations including families with younger children and retirees aged 60 and above. Household compositions vary, including single-parent households, multigenerational families, and single-person households. Many households feature children in the ages of 0 to 18 years. In terms of education levels, a significant portion of the population holds college degrees, with common occupations in sectors such as hospitality, healthcare, and real estate. Income brackets typically range from $50,000 to $100,000, with some reliance on social assistance programs observed among low-income families. Cultural, ethnic, and racial diversity is present but not extensively documented within this segment.
2. Living Environment
This segment resides in a suburban area characterized by its proximity to coastline and beaches. The housing types predominantly include single-family homes, and many residents are homeowners, though a portion of the population rents their residences. Neighborhood dynamics indicate a generally safe environment with low population density and ample access to amenities such as shopping centers, parks, and schools. Socioeconomic conditions reflect a mix of middle to upper-middle-class households, with some areas undergoing gentrification.
3. Lifestyle
Daily routines among this segment are often centered around car ownership, with many residents commuting by personal vehicles due to limited public transit options. Shopping preferences lean towards local markets, with some residents favoring budget retailers for essential goods. Leisure activities vary widely, including outdoor hobbies like cycling, family outings to the beach, and participation in community events. Travel behaviors indicate occasional trips to nearby destinations, with budgets typically allocated for domestic rather than international travel. Health-related habits are generally positive, with an emphasis on fitness activities, albeit some members of the segment may engage in smoking or have dietary preferences that include organic or local foods.
4. Media Consumption
The media consumption patterns of this demographic include a preference for family-friendly television channels and local news radio stations. Digital behavior shows a strong inclination towards social media platforms such as Facebook and Instagram, as well as e-commerce activities favoring local businesses and popular retailers. Streaming services are commonly used for entertainment, while niche websites such as local classifieds also attract engagement. Cultural preferences encompass a diverse range of music genres, including pop and country music, alongside interest in current entertainment trends and local influencers.
5. Mindset & Values
The core beliefs of this segment are generally centered around the importance of family, community engagement, and achieving financial stability. Aspirations typically include career advancement and making positive contributions to the community. Challenges faced by these households may involve socioeconomic barriers, such as limited access to high-quality education and job opportunities. Contradictions may arise in values, particularly regarding frugality versus desires for luxury goods, showcasing a struggle between personal aspirations and community reliance.
