1. Demographic Characteristics
The age range of the segment is diverse, with a significant concentration of individuals aged 25 to 44, making this the most common age group. Notable variations include younger adults aged 18 to 24 and older adults aged 45 to 64. Typical household compositions vary, encompassing single-parent households, multigenerational families, and single-person households, with a notable presence of children under 18 years old, particularly in family-oriented structures. Educational attainment is mixed, with many holding high school diplomas, some with college degrees, and a variety of fields represented. Common occupations include positions in healthcare, education, and service industries, with income brackets generally ranging from moderate to upper-middle class. Some households may rely on social support programs, reflecting broader unemployment trends in the area. Cultural, ethnic, and racial diversity is evident within this segment, showcasing a blend of influences and backgrounds.
2. Living Environment
The segment is primarily located in an urban area, specifically in and around Jacksonville, Florida. Households often reside in single-family homes and apartments, with a mix of renters and homeowners. Neighborhood dynamics are characterized by a range of livability factors such as moderate population density, varying levels of safety, and access to essential amenities including parks, schools, and shopping areas. Socioeconomic conditions fluctuate, with some neighborhoods encountering challenges related to low income while others are undergoing gentrification.
3. Lifestyle
Daily routines in this segment involve diverse transportation habits—a majority own cars, while some use public transit or engage in walking or biking. Shopping preferences lean towards budget retailers, alongside a modest interest in local markets. Leisure activities are varied and may include hobbies such as outdoor pursuits, participation in community events, or entertainment choices like movies and sporting events. Travel behaviors are constrained by budget considerations, with preferences for nearby destinations. Health-related habits reflect a spectrum from active fitness routines to dietary choices that vary widely.
4. Media Consumption
Traditional media preferences include a mix of mainstream TV channels, local radio stations, and regional print publications. Online behaviors highlight substantial activity on social media platforms, as well as a tendency to engage in e-commerce and content streaming services. Some individuals frequent niche websites, such as job boards and classifieds, for additional resources. Cultural preferences reflect contemporary trends, with popular music genres, movies, and influencers resonating throughout the segment.
5. Mindset & Values
The core beliefs of this segment reflect a blend of optimism and realism, with aspirations centered on financial stability, career advancement, and making a positive community impact. Various challenges faced include socioeconomic struggles and systemic barriers. The values expressed can sometimes appear contradictory, as individuals may exhibit frugality in spending while simultaneously engaging in impulsive purchases, illustrating the complexities of modern consumer behavior. The collective mindset emphasizes a desire for independence while recognizing the importance of community support.
