1. Demographic Characteristics
The segment primarily consists of individuals aged between 25 to 34 years, which represents the most common age group. Notable variations include younger college graduates aged 22 to 24 years and older individuals aged 35 to 44 years. The typical household composition mainly comprises single-person households, with a smaller percentage of couples without children and some single-parent households.
Among those with children, the age of children typically ranges from infants to teenagers. In terms of education levels, all individuals in this segment are college educated, with many holding bachelor’s degrees or higher. Employment status within the group is generally stable, with common occupations in fields such as healthcare, education, technology, and finance. Income brackets typically range from $40,000 to $80,000 annually, with very few relying on social support programs. Unemployment trends within the group tend to be low.
This segment showcases a certain degree of cultural, ethnic, and racial diversity, although specific racial distribution data is not available.
2. Living Environment
Geographically, the segment resides in a predominantly urban environment within Jacksonville, Florida. They typically occupy apartments or condos, primarily rented rather than owned. Neighborhood dynamics reveal high livability factors, with a focus on safety, access to amenities, and lower population density compared to more crowded areas.
The socioeconomic conditions vary from gentrifying neighborhoods to those with middle-class stability, yet there are also pockets of lower-income areas nearby.
3. Lifestyle
The daily routines of the segment often involve a mix of car ownership and public transit use, although some may prefer biking or walking for shorter trips. Shopping preferences lean towards budget retailers for essential goods while allowing for splurges on local markets or select luxury brands on occasion. Leisure activities include engaging in hobbies such as fitness, arts, and social events, with an inclination towards entertainment choices such as attending concerts or local festivals.
Travel behaviors typically involve yearly trips, frequently to regional destinations, while budget constraints may limit international travel. Health-related habits indicate a growing awareness of fitness and nutrition with varying patterns of smoking and dietary preferences among individuals.
4. Media Consumption
The segment tends to favor traditional media, with preferences for channels that offer news, lifestyle programming, and sports. They listen to a mix of popular radio stations featuring contemporary music and talk shows. In the digital sphere, individuals engage actively on social media platforms such as Instagram and Facebook, while also participating in e-commerce for shopping.
Online activities extend to content streaming services for entertainment, along with niche websites focused on job opportunities and classified ads. Cultural preferences may also include a tendency towards current pop music genres and following influencers who resonate with their lifestyle choices.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a balance between work and life, aspiring towards financial stability and career advancement. While they value family and community engagement, they also face challenges concerning economic pressures and cultural tensions.
Some contradictions in their values include a tendency towards frugality when managing finances yet exhibiting impulse spending during social outings. Additionally, there exists a tension between seeking personal independence and the desire for community reliance, representing a complex interplay in their mindset and priorities.
