1. Demographic Characteristics
The age range of married large families in Jacksonville, Florida typically falls between 30 and 50 years, with the most common age group being 35 to 45 years. It is observed that a notable variation exists, with some families having parents as young as 25 years and others exceeding 50 years. These households often comprise multigenerational families that may include grandparents, parents, and children, with a substantial number of children aged 0 to 18 years. In terms of education levels, many parents hold at least a high school diploma, with a significant portion obtaining associates or bachelor's degrees. Employment status varies, but common occupations include those in healthcare, education, and manufacturing, with household incomes typically ranging from $50,000 to $100,000. There may be some reliance on social support programs, particularly during economic downturns. The demographic within this segment is characterized by a degree of cultural, ethnic, and racial diversity.
2. Living Environment
The married large families reside predominantly in the suburban areas of Jacksonville, Florida. Common types of housing include single-family homes with a tendency toward homeownership rather than renting. Neighborhoods are often family-friendly, with considerations for livability factors such as safety, great schools, and access to parks. Some areas may have higher population density while others are more spacious. The socioeconomic conditions can vary, with some families living in working-class neighborhoods or areas undergoing gentrification.
3. Lifestyle
Daily routines for these families often involve the use of personal vehicles for commuting, with less frequent use of public transit. Shopping preferences typically lean towards budget retailers and grocery stores that offer family savings, although some may indulge in local markets as a treat. Leisure activities typically revolve around family outings, community events, and recreational sports. Their travel behavior generally includes family vacations on a modest budget, with recurring trips to local attractions and occasional travel further afield. Health-related habits display a mix of preferences, with some families emphasizing fitness routines while others may struggle with dietary choices.
4. Media Consumption
In terms of traditional media preferences, families often favor family-oriented TV channels, local radio stations, and community newspapers. They are likely to engage with digital media through active participation on social media platforms, favoring family-oriented content and local events. E-commerce habits may include purchasing essentials online, while content streaming is popular for family movie nights. Cultural preferences often reflect a mix of genres, with popular music, trending shows, and local influencers having significant appeal.
5. Mindset & Values
This segment generally exhibits core beliefs that prioritize family, community, and financial stability. Their aspirations often revolve around achieving career advancement and making a positive impact within their communities. Challenges such as socioeconomic struggles and the reality of balancing multiple responsibilities are common. Additionally, there may be contradictions observed, such as a tendency towards frugality contrasted with occasional impulse spending, or a longing for independence versus a need for community support.
