1. Demographic Characteristics
The demographic profile of middle-income seniors in Jacksonville, Florida, generally encompasses individuals aged 65 and older, with the most prevalent age group being those between 65 and 74 years old. This segment often includes a mix of household compositions, such as single-person households, couples without children, and multigenerational families living together.
In terms of education levels, many have completed high school and a significant portion holds associate or bachelor's degrees. The employment status varies, with many retired but some remaining in part-time or consultancy roles. Common occupations in this demographic include healthcare, education, and retail. Income levels typically range from $40,000 to $75,000 annually, and there may be a small number relying on social security or assistance programs.
Regarding cultural, ethnic, or racial diversity, this group reflects a mix, including primarily Caucasian, African American, and Hispanic individuals.
2. Living Environment
Middle-income seniors in Jacksonville primarily reside in the suburban areas surrounding the city, with notable neighborhoods like Mandarin and Southside. They typically inhabit single-family homes or townhouses, with both owners and renters represented in the segment.
The neighborhood dynamics are generally favorable, offering a balance of population density, safety, and access to amenities such as parks, grocery stores, and healthcare facilities. The socioeconomic condition of these areas varies, with some parts experiencing gentrification while others may be considered low-income neighborhoods.
3. Lifestyle
The daily routines of middle-income seniors often include a mix of independence and social engagement. Most rely on personal vehicles for transportation, though some utilize public transit. Their shopping preferences tend to lean towards budget retailers and local markets.
Leisure activities include interests such as gardening, reading, and participation in community events. Travel habits may vary; some seniors take frequent trips locally or nationally, often within a moderate budget. Health-related habits show a trend towards fitness activities like walking or yoga, while dietary preferences often emphasize nutrition and health-conscious choices.
4. Media Consumption
In terms of traditional media, the segment typically prefers networks like ABC, NBC, and local news stations. Popular print publications may include local newspapers and lifestyle magazines targeting seniors.
On the digital front, this group engages in various online activities, such as social media use, particularly Facebook, and has shown growing involvement with e-commerce for convenience shopping. Streaming services for content consumption are also part of their behavior. Interests in niche websites for classifieds and job boards can be noted as well.
Additionally, cultural preferences may include country music, classical, and oldies, reflecting their entertainment tastes.
5. Mindset & Values
The core beliefs of middle-income seniors typically center around values such as family, community engagement, and an appreciation for financial stability. Aspirations may include health maintenance and social connection, reflecting a desire to contribute to society.
However, this group faces challenges such as economic pressures, particularly concerning healthcare costs and potential social isolation. There may be contradictions in their values, such as the balance between frugality and spending on experiences or valued independence versus reliance on community support.
