1. Demographic Characteristics
The segment of Senior Card Holders in Jacksonville, Florida, predominantly falls within the age range of 65 to 85. The most common age group within this segment is 75 to 79 years, with variations including younger seniors aged 60 to 64 and older seniors over 85. Typical household compositions include single-person households and couples without children, though there are some multigenerational families present. Education levels vary, with many having completed high school and some college education. A significant portion of this group is retired, with common occupations prior to retirement including education, healthcare, and service industries. Income brackets hover around $30,000 to $50,000 annually, with a reliance on social security and occasional support from social programs. Cultural, ethnic, and racial diversity within this segment includes a mix of Caucasian, African American, and Hispanic populations.
2. Living Environment
The geographic location of senior card holders in this demographic is primarily in suburban areas of Jacksonville, characterized by accessible amenities and community resources. Housing types typically include single-family homes and some condominiums, with many individuals choosing to own rather than rent. Neighborhood dynamics reflect a mix of middle-income and low-income areas, with safety and access to healthcare and shopping being significant livability factors. Population density can be moderate, and the area is known for its tranquil suburban charm, although some regions face ongoing gentrification.
3. Lifestyle
The daily routines of senior card holders often include a reliance on personal vehicles for transportation, though some may use public transit or participate in community shuttles designed for seniors. Shopping preferences skew towards budget retailers and local markets, with occasional visits to larger shopping centers. Leisure activities commonly include gardening, arts and crafts, and participation in local community events. Travel behaviors vary, with many seniors taking annual trips to visit family or for leisure but often limited by budget constraints. Health-related habits may include moderate exercise routines such as walking or swimming, along with a focus on healthy eating options.
4. Media Consumption
Television preferences often include channels that offer news, classic movies, and educational programming. Popular radio choices include talk radio and stations that play oldies music. In terms of digital behavior, many within this segment utilize social media platforms like Facebook to connect with family and friends, alongside e-commerce sites for shopping needs. Content streaming is also gaining traction, particularly for movie and documentary viewing. Cultural preferences lean toward classic music and trends that emphasize nostalgia, influencing their media consumption patterns.
5. Mindset & Values
The core beliefs and attitudes of senior card holders in this segment center around values of family, community, and health. Aspirations typically focus on achieving financial stability in retirement and maintaining independence. Challenges include navigating healthcare costs and coping with social isolation. There may also be contradictions in values, such as a strong emphasis on frugality while occasionally indulging in impulse spending for personal enjoyment.
