1. Demographic Characteristics
The demographic segment comprises a wide age range, with the most common age group being 25-44 years. There are notable variations with younger families having children aged from 0-18 years and older demographics consisting of retirees and adults without children. The typical household composition often includes single-parent households, multigenerational families, and single-person households. The educational levels vary, with a mix of high school graduates, some college experience, and a portion holding associate or bachelor’s degrees. In terms of employment status, many are engaged in service, retail, and healthcare industries, with household incomes typically ranging from $30,000 to $60,000 annually. A significant portion may also rely on social support programs due to economic factors and regional unemployment trends. Cultural and ethnic diversity is present, with various communities contributing to Jacksonville's demographic tapestry.
2. Living Environment
This segment resides largely in a suburban environment, with Jacksonville itself being a notable city in the area. Households typically occupy single-family homes, with many in rental properties and a smaller percentage owning their homes. Neighborhood dynamics vary, with areas showing a mix of well-established communities and emerging developments. Livability factors such as population density, safety, and access to local amenities play a significant role in daily life. Socioeconomic conditions vary, with some neighborhoods categorized as low-income, and others experiencing gentrification.
3. Lifestyle
The daily routines of this segment reflect a reliance on car transportation, with a significant number of residents owning personal vehicles. Public transit usage is less common, and walking or biking may be seen in specific neighborhoods. Shopping preferences tend toward budget retailers, though there is interest in local markets and occasional indulgence in luxury brands. Leisure activities often include family outings, community events, and fitness activities. Travel behaviors indicate a preference for local destinations on a budget, often with families taking trips during school breaks. Health-related habits are mixed, with some prioritizing fitness while others may struggle with diet and exercise.
4. Media Consumption
The segment favors traditional media such as local news channels and radio stations, though there is also significant engagement with online platforms. Digital behavior includes active participation in social media, making purchases through e-commerce, and viewing content on streaming services. Niche websites such as job boards or classifieds are frequently used, enriching the segment’s engagement with local employment opportunities. Cultural preferences reflect interests in popular music genres like country and hip-hop, alongside a growing awareness of social media influencers.
5. Mindset & Values
The core beliefs of this segment focus on family, community, and personal achievement. Aspiration towards financial stability and career advancement is common, alongside a desire to contribute positively to the community. Challenges faced include socioeconomic struggles, with some experiencing cultural tensions or barriers to progress. This profile also captures contradictions in their behaviors, including tendencies for frugality versus impulse spending and a juxtaposition of independence versus community reliance. Overall, this section seeks to provide a nuanced understanding of their mindset and priorities.
