1. Demographic Characteristics
The segment of Senior Cardholders in Jacksonville, North Carolina primarily encompasses individuals aged 65 and older. The most common age group within this segment is 70-74 years, reflecting a notable variation in age distribution among older adults. Households typically consist of single-person residences, though there are instances of multigenerational families residing together. Children are generally not present in these households, which predominantly feature retired individuals or couples.
The education levels vary within this demographic, with many having completed high school, while a smaller segment holds college degrees. Employment status reveals a significant number retired from occupations in healthcare, education, and skilled trades, with income levels generally falling within the range of $30,000 to $50,000 annually. A portion of this group may depend on social support programs such as Social Security or Medicare, and unemployment trends indicate a low reliance due to their predominantly retired status. In terms of cultural and ethnic diversity, this segment demonstrates a blend primarily of White and African American populations, contributing to the varied community characteristics.
2. Living Environment
The geographic location of Senior Cardholders in Jacksonville situates them in a suburban environment. The area features a mix of urban and rural aspects, with the city offering amenities typical of a small community. Typical housing arrangements include single-family homes, often owned rather than rented, reflecting a desire for stability among older adults. Neighborhood dynamics are characterized by moderate population density, largely safe environments, and accessible amenities such as healthcare facilities and shopping centers. Socioeconomic conditions can be mixed, with some neighborhoods experiencing challenges related to low income and others undergoing revitalization efforts.
3. Lifestyle
The daily routines of Seniors in this segment often include reliance on personal vehicles for transportation, though some may utilize public transit periodically. In terms of shopping, they tend to favor budget retailers and local markets for groceries, often seeking value for money. Leisure activities vary but commonly include hobbies such as gardening, reading, and participating in local community events. Travel behaviors indicate a moderate frequency of trips, primarily to nearby locations, with budget constraints influencing destination choices. Health-related habits are crucial, with many prioritizing fitness through activities like walking and maintaining dietary restrictions for health purposes.
4. Media Consumption
The media preferences of this demographic include traditional outlets such as popular TV channels that feature news programming, and local radio stations for community updates. In the digital realm, seniors are increasingly engaging in social media platforms, particularly Facebook, and often shop online for convenience. Streaming services are gaining traction, allowing them to access content on demand. Cultural preferences are reflected in their consumption of oldies music and classical genres, alongside a solid appreciation for popular entertainment trends that resonate with their life experiences.
5. Mindset & Values
The core beliefs of this segment often center around the importance of family, community, and financial stability. Many aspire to leave a lasting impact on their community, embracing values such as independence yet balancing the necessity of support systems. Challenges faced include navigating socioeconomic struggles stemming from fixed incomes, alongside potential barriers to healthcare access. Notably, individuals may experience contradictions in their values, such as the juxtaposition between frugality to maintain financial health and occasional impulse spending on leisure and gifts.
