1. Demographic Characteristics
The segment consists of households in Jefferson County, Colorado, exhibiting a broad age range. The most common age group falls between 30 to 49 years, with a noticeable portion of residents aged 50 to 64 years. Typical household compositions include single-parent households, multigenerational families, and single-person households. Many families have children, primarily in the 6-12 age range. Education levels vary, with a sizable segment holding associate degrees or higher, while the employment status reflects a mix of professionals and service-oriented roles, with common occupations including teachers, healthcare workers, and construction workers. Income brackets range across the spectrum, with a notable portion earning between $50,000 to $75,000 annually. Some households show reliance on social support programs or experience unemployment trends. Cultural, ethnic, and racial diversity is present within this segment, though specific distribution data is not available.
2. Living Environment
The geographic location comprises suburban and some urban areas within Jefferson County, which includes notable cities like Lakewood and Golden. Households typically occupy single-family homes or townhouses, with a mix of renting and owning. The neighborhood dynamics reveal an average livability factor, characterized by moderate population density, a general sense of safety, and reasonable access to amenities such as parks and shopping centers. Some regions face socioeconomic challenges, with instances of low-income neighborhoods and ongoing gentrification.
3. Lifestyle
The daily routines of this demographic involve various transportation habits, with a preference for car ownership while some utilize public transit for commuting. Shopping preferences lean towards budget retailers, although there is interest in local markets. Leisure activities encompass a wide range of hobbies and entertainment choices, including outdoor activities given Colorado's natural landscape. Travel behaviors indicate a tendency for regional trips rather than frequent long-distance travel, often constrained by budget. Health-related habits reflect a balanced approach, with many maintaining fitness routines while preferences for dietary choices vary widely.
4. Media Consumption
Traditional media preferences among this segment include popular TV channels focused on community-oriented programming, local radio stations, and regional print publications. In the digital space, online activities demonstrate active engagement with social media, alongside e-commerce habits leaning towards local businesses. Popular content streaming choices reveal an appetite for diverse genres. Cultural preferences often align with trending music genres, entertainment choices, and social media influencers shaping their consumption patterns.
5. Mindset & Values
The core beliefs and attitudes of this demographic reflect a general outlook focused on the importance of family, community, and work-life balance. Aspirations include achieving financial stability, career advancement, and contributing positively to the community. Challenges faced may involve socioeconomic struggles, including access to affordable housing and healthcare. Some contradictions exist in values, where frugality sometimes conflicts with impulse spending, reflecting a complex understanding of their priorities.
