1. Demographic Characteristics
The age range of the segment primarily spans from 30 to 50 years, with the most common age group being individuals between 35 and 45 years. Variations include a significant presence of younger families with children under 18 years old, alongside a proportion of older adults aged 50 and above. Typical household compositions include nuclear families, as well as single-parent households and multigenerational families. Education levels are generally high, with many residents holding at least a bachelor's degree, leading to a range of employment in fields such as healthcare, education, and technology. Income brackets vary, but a notable portion falls within the $75,000 to $100,000 range, with a minor reliance on social support programs. Cultural diversity is present, though detailed ethnic distribution data is not available.
2. Living Environment
The segment is located in Julington Creek, which is part of the Saint Johns region of Florida, and is characterized as a suburban area. Residents typically occupy single-family homes, with a mix of owned and rented properties. The neighborhood exhibits low population density, a safe environment, and ready access to amenities such as parks, schools, and retail centers. Socioeconomic conditions vary, with some areas considered middle-income and others beginning to experience signs of gentrification.
3. Lifestyle
Daily routines in this segment often center around commuting via personal vehicles, with public transit usage being minimal. Shopping preferences lean towards budget retailers and local markets, while residents also occasionally patronize different luxury brands. Leisure activities vary widely, including family gatherings, outdoor recreation, and participation in community events. Travel behaviors indicate moderate travel frequency, typically to destinations within the Southeast U.S., and budgets for vacations tend to remain modest. Health habits focus on fitness routines and maintaining a balanced diet, with a strong emphasis on health consciousness.
4. Media Consumption
Traditional media preferences include popular local TV channels, news radio stations, and various print publications. Digitally, residents exhibit high engagement with social media platforms, use e-commerce for shopping, and enjoy content streaming services. Niche websites such as job boards or local classifieds are also frequently visited. Popular culture interests include a range of music genres that reflect a blend of contemporary and traditional influences, as well as current entertainment trends.
5. Mindset & Values
The core beliefs and attitudes of this segment emphasize family and community, with aspirations focused on achieving financial stability and career advancement. Challenges include navigating socioeconomic struggles and overcoming barriers such as a lack of access to resources. Residents exhibit a mix of values; for instance, while many practice frugality in daily spending, they may indulge in impulse purchases when it comes to recreation or family activities. There is also a tendency to cherish both independence and the support of their community.
