1. Demographic Characteristics
The segment consists of households in Kent, Washington, reflecting a diverse age range with the most common age group being between 30 to 44 years. This variability includes families with school-aged children and young adults living independently. Typical household compositions vary, with a mixture of single-parent households, multigenerational families, and single-person households. Many households include children, primarily those aged between 5 and 18 years.
In terms of education levels, a significant portion of the population has attained a high school diploma or some college experience, with many pursuing vocational training or associate degrees. Employment status reveals a blend of full-time, part-time, and some unemployed individuals, predominantly in service, manufacturing, and retail sectors, with income brackets generally ranging from low to moderate. There is noted reliance on social support programs, particularly among lower-income households, and visible trends of unemployment occasionally affecting certain demographics.
Culturally, the segment exhibits a mix of ethnic and racial diversity, reflecting the overall demographic makeup of the Kent area.
2. Living Environment
The households within this segment are primarily located in a suburban setting, characterized by close proximity to cities such as Seattle and Tacoma. Common types of housing include single-family homes, townhouses, and some apartments. Ownership rates are balanced, with a fair number of families owning their homes alongside a substantial portion of renters.
Neighborhood dynamics promote livability, specifically highlighting factors like population density, community safety, and easy access to amenities like parks and shopping centers. However, the segment includes areas facing socioeconomic challenges, such as low-income neighborhoods, while some regions are experiencing gentrification.
3. Lifestyle
The daily routines of the segment show a mixed pattern of transportation habits, with a significant number of households owning cars while also utilizing public transit options. Shopping preferences lean towards budget retailers and local markets, with some opting for online shopping due to convenience.
Leisure activities encompass hobbies such as outdoor sports, local community events, and family-oriented entertainment. When it comes to travel behaviors, families in this segment often travel moderately, opting for regional destinations within budget constraints.
Health-related habits indicate a diverse approach to wellness, with some individuals presenting fitness routines while others might struggle with diets that fail to meet nutritious standards.
4. Media Consumption
The segment's traditional media preferences feature popular TV channels, typically local news and family-friendly programs, alongside specific radio stations catering to community interests. Print publications vary from local newspapers to lifestyle magazines.
In the digital realm, active social media engagement is evident, with platforms like Facebook and Instagram being favored. E-commerce is prevalent, as many seek convenient shopping experiences online. Content streaming services are equally popular among households, with a noticeable engagement in niche websites for community interactions.
Musical preferences are diverse, showcasing popular genres influenced by cultural backgrounds, while trending entertainment often caters to family insights and community values.
5. Mindset & Values
The core beliefs of the segment emphasize family, community, and a steady commitment to personal growth and financial stability. Aspirations often lean towards achieving greater opportunities for job advancement and enriching community contributions.
Challenges prevalent within the segment include navigational barriers arising from socioeconomic conditions and potential cultural tensions that might surface, impacting social cohesion. Noteworthy contradictions may also exist between the desire for frugality versus occasional impulsive spending behaviors.
This section allows for a more aggregated understanding of their outlook, priorities, and common values witnessed across the households within this segment.
