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Instant Mailing List of 129.7K Parents in Middle Income Homes in King County, Washington

Mailing List of 129.7K Parents in Middle Income Homes in King County, Washington

Direct Mail Address List (129,674 addresses with contact names)
Last Updated: Mar 15, 2025
Regular price $266.67 USD
Regular price Sale price $266.67 USD
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With a robust count of 129,674 parents residing in King County, Washington, this segment is prime for targeted outreach.

Mailing List Characteristics:

  • Household income: $50,000 - $100,000
  • Children count: One to Five children
  • Dwelling type: Single-family homes

Targeted Engagement Strategies:

  • Action-oriented strategies leveraging local family-focused events and community resources
  • Channel-specific approaches matching media habits of parents, such as social media or community newsletters
  • Seasonal/temporal opportunities, like back-to-school promotions or holiday family activities

Strategic Partnership Opportunities:

  • Niche business synergies, such as family entertainment venues, educational services, and local retailers
  • Co-marketing angles focusing on family-friendly activities and services in King County
  • Premium service pairings matching the needs of middle-income families, like educational programs or child care services

This targeted list is key to unlocking some of King County's most valuable residential corridors for family engagement and growth.

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1. Demographic Characteristics

The segment comprises parents living in middle-income households, with most typically ranging in age from 30 to 50 years. The common family structure includes both single-parent households and two-parent families, often with children aged between infants to teenagers, typically one to five children per household. Education levels within this segment often reflect a college degree or equivalent, with many employed in fields such as healthcare, education, and administrative roles. Income brackets generally fall between $50,000 to $100,000, and some may rely on social support programs during economic downturns. Cultural, ethnic, and racial diversity is present, though specific data on racial distribution is not available.

2. Living Environment

Families primarily reside in the suburban areas of King County, with notable cities including Seattle, Kent, and Redmond. Housing typically consists of single-family homes, with a majority opting to own their properties. Neighborhood characteristics include balanced population densities, a perception of safety, and access to local amenities such as parks and schools. Socioeconomic conditions might vary, with some households living in gentrifying areas experiencing rising costs.

3. Lifestyle

The daily routines of these parents often involve car ownership for commuting and family activities, though some may use public transportation where available. Shopping preferences include a mix of budget retailers and local markets, as they aim to balance affordability with quality. Leisure activities might involve family outings, participating in community events, and engaging in home-based hobbies. Travel patterns indicate occasional family trips, typically within budget constraints. Health-related habits can vary, with an increasing emphasis on fitness routines and healthy eating.

4. Media Consumption

In terms of traditional media, this segment prefers popular TV channels such as ABC and NBC, while typically listening to local radio stations. Digital behavior reflects active engagement in social media platforms such as Facebook and Instagram, along with regular e-commerce activities. Streaming services are favored for entertainment, reflecting strong alignment with digital trends. Cultural preferences can include a variety of music genres and family-oriented shows, highlighting their media consumption patterns.

5. Mindset & Values

This segment values family, financial stability, and community involvement, with aspirations focused on achieving career advancement and improving community conditions. Challenges include navigating socioeconomic struggles and addressing barriers to progress such as childcare costs and job stability. Contradictions may arise in their tendency for frugality in essential expenses juxtaposed with impulse spending on family activities. Overall, their mindset reflects a strong commitment to familial responsibilities and a desire for a balanced lifestyle.