1. Demographic Characteristics
The segment consists of Senior Card Holders in King County, Washington, with a significant population count of 136,128. Their age range primarily includes individuals between ages 64 and 99, with a notable concentration in the ages 70 to 75 bracket. Typical household compositions may include single-person households, as well as smaller multigenerational families.
The presence of children is minimal within this segment, given the senior demographic. In terms of education levels, many possess high school diplomas, with a significant number holding college degrees. Employment status varies, with a combination of retirees and part-time workers; common occupations may include management, education, and healthcare. Typically, they fall within various income brackets, particularly between $50K and $150K, sometimes relying on social security or retirement benefits for financial stability. Cultural diversity is present in the segment, reflecting a range of ethnic backgrounds.
2. Living Environment
The segment resides in predominantly suburban areas of King County, including cities such as Bellevue, Redmond, and Tukwila. Housing types vary, with many living in single-family homes, while some may reside in apartments or assisted living communities, with many owning their homes.
Neighborhood dynamics tend to be favorable, with many areas characterized by low population density and high livability, offering access to parks, shopping areas, and healthcare facilities. The socioeconomic conditions range from middle to upper-middle class, avoiding low-income neighborhoods.
3. Lifestyle
Daily routines of senior card holders often include leisurely activities, such as morning walks, visiting local shops, or engaging in community events. Transportation habits typically involve car ownership, with some utilizing public transit options available to them. Shopping preferences range from budget retailers to upscale stores, with many opting for local markets and community-based businesses.
Leisure activities encompass hobbies such as gardening, reading, and attending cultural events. Travel behaviors include occasional visits to family or short trips, with budget limitations guiding their choices. Health-related habits vary, where many engage in regular fitness routines, while health-conscious dietary preferences are common among this age group.
4. Media Consumption
Preferred traditional media channels for this segment typically include news broadcasts on major networks and local radio stations that focus on classic music or community news. In terms of digital behavior, many utilize social media platforms like Facebook to maintain connections, along with e-commerce sites for online shopping.
Content streaming is becoming increasingly popular, particularly for movies and television shows. Some may visit niche websites for classifieds or local community activities. They often enjoy classic music genres, community events, and follow local influencers or public figures.
5. Mindset & Values
The core beliefs and attitudes of senior card holders reflect a strong sense of tradition, with significant value placed on family, community, and stability. Aspiring for financial security in retirement, they often prioritize budgeting and wise spending habits while enjoying life.
Challenges they face include adapting to technological changes, potential health issues, and financial pressures due to rising living costs. Contradictions exist where frugality may clash with the desire for leisure spending, reflecting a tension between independence and community reliance. This nuanced understanding captures their mindset as resilient yet adaptive, focused on maintaining quality of life.
