1. Demographic Characteristics
The age range of the College Educated Professionals segment in Kings County, New York primarily includes individuals aged 30 to 55, with the most common age group being 30 to 39. This group generally consists of two-adult households, predominantly married couples, which may or may not include children. Notably, the presence of children is variable, with household sizes ranging from smaller families to multigenerational setups. In terms of education, all individuals have achieved at least a college degree, with many attaining graduate degrees. Employment status within this segment is typically stable, with common occupations including those in professional, technical, and managerial roles, and household incomes predominantly fall between $50K to over $150K. This segment shows little to no reliance on social support programs, reflecting low unemployment trends.
The cultural, ethnic, or racial demographic within this segment is diverse but specific distribution data is not available.
2. Living Environment
The segment resides primarily in an urban environment, with many living in Brooklyn, a notable area within Kings County. They typically occupy owned single-family homes or condominiums, contributing to a sense of community ownership. Neighborhood dynamics include a mix of high population density, good safety ratings, and access to various amenities such as parks, grocery stores, and transit options. The socioeconomic conditions of their neighborhoods vary but are often characterized by a blend of middle to upper-middle class segments, with some areas experiencing gentrification.
3. Lifestyle
Daily routines within this segment typically involve a combination of car ownership and public transit usage, reflecting a balance between convenience and city infrastructure. Shopping preferences are diverse, ranging from budget retailers to luxury brands, with an emphasis on quality products available at local markets. Leisure activities include a range of hobbies, entertainment choices such as dining out and cultural events, and social interactions that often revolve around community gatherings. Travel behaviors are generally characterized by frequent trips with a focus on destinations that offer cultural and recreational experiences, although budget constraints are common. Regarding health-related habits, this segment tends to prioritize fitness through regular exercise while maintaining a moderate approach to dietary choices.
4. Media Consumption
Traditional media preferences of this segment lean towards reputable news channels and lifestyle publications, with a tendency to consume public radio for informational content. Digitally, members engage actively in social media platforms, conduct e-commerce shopping, and utilize content streaming services for entertainment. They also frequent niche websites, including job boards and classifications, to aid their career pursuits. Cultural preferences reflect trends in popular music and film genres that resonate with educated audiences, giving insight into their consumption patterns.
5. Mindset & Values
The core beliefs of this segment revolve around a positive outlook on life, with a strong focus on financial stability, career advancement, and making a meaningful community impact. Aspirations often include securing long-term success within their respective fields while maintaining a balanced family life. However, challenges such as socioeconomic pressures and occasional cultural tensions may arise, potentially conflicting with their aims. Additionally, there may be contradictions between frugal spending and impulse purchases, as well as a desire for independence that sometimes clashes with their reliance on community resources.
