1. Demographic Characteristics
The segment of Middle Income Seniors in Knoxville, Tennessee, primarily includes individuals aged from 60 to 75 years, with the most common age group being between 65 to 70 years. Typical household compositions often include single-person households, as well as multigenerational families, especially where caregivers live with elderly relatives. Notably, there may be limited presence of children in these households, with most residing independently. Regarding education levels, many members of this group possess a high school diploma, while a significant portion has attended or graduated from college. The employment status shows that a majority are retired, with some engaged in part-time work or volunteering. Common occupations prior to retirement may include administrative roles, teaching, and trade professions, aligning with income brackets typically ranging from $30,000 to $60,000 annually. A moderate reliance on social support programs can be noted, with some individuals receiving benefits such as Social Security. The segment presents a fairly limited degree of cultural, ethnic, and racial diversity, predominantly consisting of Caucasian individuals.
2. Living Environment
This demographic predominantly resides in suburban areas of Knoxville, which feature a mix of residential neighborhoods that provide access to various amenities. Typical housing options include single-family homes and modest apartments, with many choosing to own rather than rent. Neighborhood dynamics indicate a moderate population density, providing a balance of community and privacy. Safety is generally perceived as good, although there are variations in crime rates across different regions. The socioeconomic conditions vary, with some residing in neighborhoods facing gentrification while others find themselves in relatively stable, lower-income communities.
3. Lifestyle
The daily routines of this segment tend to revolve around personal and community activities. Most seniors rely on personal transportation, often owning cars, while some utilize public transit for accessibility. Their shopping preferences generally lean towards budget retailers and local markets, with occasions for visiting specialty stores. Leisure activities are diverse, encompassing hobbies like gardening, crafts, and participation in community events. Travel behaviors may include infrequent trips due to budget constraints, with destinations typically being family visits or within regional attractions. Health-related habits vary, with some focusing on fitness through walking or local classes, while others may not prioritize health as strongly, leading to smoking or less structured dietary habits.
4. Media Consumption
The segment exhibits preferences in traditional media such as watching local news channels and listening to classic radio stations. They typically engage with print publications like local newspapers or magazines. In terms of digital behavior, this group mainly uses social media to connect with family, though less frequently than younger generations, and they participate in e-commerce for convenience. Content streaming is also common for entertainment, primarily through family-friendly movies and series. Cultural preferences show a tendency towards classic music genres and popular entertainment trends reflective of their younger years, along with influences from established figures in the community.
5. Mindset & Values
This segment maintains core beliefs emphasizing family, community values, and a positive outlook on life despite challenges. They aspire towards financial stability and maintaining independence, while also being inclined towards community engagement or volunteering efforts. Challenges faced include navigating socioeconomic struggles, with some exhibiting ambition against cultural tensions related to aging. There can be noticeable contradictions in their values, such as a balance between frugality and the impulse to spend on convenience, as well as the desire for independence alongside the need for community support. Overall, these values shape their approach to life and social interactions.
