1. Demographic Characteristics
The age range of Senior Card Holders in Knoxville, Tennessee typically falls between ages 65 and 85, with the most common age group being those aged 70 to 75 years. Notable variations exist with a significant portion also being over 80 years old. The typical household composition includes a majority of single-person households, though there are some multigenerational families and a smaller number of single-parent households.
In terms of education levels, many possess high school diplomas, while a significant minority have some college education or associate degrees. Common occupations among this segment include retired professionals, educators, and health care workers; however, many are no longer employed and rely on pensions or social security for income. The income brackets for this group generally range from $30,000 to $50,000 annually, with some individuals depending on social support programs due to economic constraints. Cultural, ethnic, or racial diversity within the segment includes primarily Caucasian individuals, with limited representation from other ethnic backgrounds.
2. Living Environment
Senior Card Holders in this segment predominantly reside in suburban areas of Knoxville, Tennessee, often in neighborhoods that offer a mix of residential and commercial properties. These individuals typically occupy single-family homes, though some may also live in apartments or assisted living facilities, with a high incidence of home ownership compared to renting.
The neighborhood dynamics reflect a generally safe environment with moderate population density. Livability factors include access to grocery stores, healthcare facilities, and public parks. Socioeconomic conditions vary by community, with some areas facing challenges typical of low-income neighborhoods while others are experiencing gentrification.
3. Lifestyle
The daily routines of Senior Card Holders often involve relatively low transportation needs, with many owning vehicles. However, some rely on public transit or enjoy walking for nearby errands. Shopping preferences tend to focus on budget retailers, though there is interest in local markets for fresh produce.
Leisure activities often include hobbies such as gardening, reading, and participating in local community events or volunteer work. Entertainment choices often involve watching television or attending local arts performances. Travel behaviors are generally modest, with many preferring day trips or short vacations due to budget constraints. Health-related habits vary, with some individuals maintaining fitness routines while others may struggle with dietary preferences influenced by health concerns.
4. Media Consumption
This segment shows a preference for traditional media channels, such as local television stations, talk radio, and print publications focusing on community news. Digital behavior is slowly increasing, with some engagement in social media, mostly for keeping in touch with family, and a growing interest in e-commerce for essential shopping.
Niche website use includes job boards for part-time opportunities or volunteering and local classifieds for community engagement. Cultural preferences are often shaped by popular music from the past decades, as well as classic entertainment markers, such as movies and television shows from their youth.
5. Mindset & Values
The core beliefs of Senior Card Holders emphasize the importance of family, community connection, and financial stability. They often aspire to maintain independence while seeking to contribute positively to their communities. Common challenges include navigating healthcare costs, economic pressures, and adapting to societal changes.
There are also contradictions evident in their values and behaviors; many exhibit frugality when budgeting, yet may indulge in impulse spending during social outings or when purchasing gifts for family. Thus, their mindset reflects a balance between maintaining independence and acknowledging the need for community support.
