1. Demographic Characteristics
The segment of Senior Cardholders in Lafayette, Indiana, primarily consists of individuals aged 65 and older, with the most common age group falling between 70 and 79. Noteworthy variations include a smaller percentage of those aged 60 to 64 and those above 80. Typical household compositions vary, including single-person households, multigenerational families, and very few single-parent households. Generally, children may be present in multigenerational settings but are typically adults in their own right. The education levels within this cohort show a mix, with many having completed high school or some college, while a smaller portion holds bachelor's degrees. In terms of employment status, many individuals are retired, with common occupations prior to retirement including teaching, manufacturing, and medical professions. Income levels primarily fall into fixed pension or Social Security brackets, although a notable reliance on social support programs exists among those with lower incomes. Cultural, ethnic, and racial diversity within this segment is limited, reflecting the broader demographic trends of the area.
2. Living Environment
The geographic location of Senior Cardholders in Lafayette is predominantly suburban, residing within the city limits as well as in surrounding suburban areas. Many occupy single-family homes that they typically own rather than rent. The neighborhood dynamics are characterized by a sense of community, with livability factors such as moderate population density, relatively low crime rates, and good access to amenities, including parks and shopping centers. Socioeconomic conditions in the area reflect a mix of low-income neighborhoods, alongside regions experiencing gradual gentrification.
3. Lifestyle
The daily routines of senior cardholders often revolve around car ownership, with many relying on personal vehicles for transportation. Public transit usage is minimal. Shopping preferences range toward budget retailers and local markets, with occasional visits to more upscale stores. Leisure activities include hobbies such as gardening, reading, and attending community events. Entertainment choices often center around local cultural offerings, while travel frequencies remain low, typically involving visits to nearby family or friends rather than faraway destinations, often influenced by budget constraints. Health-related habits showcase a trend toward fitness routines, with a focus on walking, low-impact exercise classes, and some adherence to dietary preferences favoring low-sodium and balanced meals.
4. Media Consumption
This segment shows a preference for traditional media channels, such as local news stations and daytime television programs. Popular radio stations often include classic hits or talk radio. In the digital realm, online activities include limited social media use, with platforms like Facebook being the most favored for connecting with family and friends. E-commerce habits are growing, especially for those who find it easier to shop online for essentials. Streaming services face mixed usage, with some preferencing traditional cable watching. Cultural preferences tend toward classic genres of music and relevant entertainment trends such as local theater productions.
5. Mindset & Values
Core beliefs and attitudes within this segment display a strong emphasis on family and community, often reflecting traditional views on work and social norms. Aspirations focus on financial stability, maintaining health, and contributing positively to their communities. Challenges faced include navigating socioeconomic struggles, alongside some cultural tensions regarding aging and independence. Some contradictions in their values might manifest where individuals demonstrate frugality but partake in occasional impulsive spending. Overall, their mindset reflects a blend of independence and a valued reliance on community support.
