1. Demographic Characteristics
The age range of the segment in Lake County, Indiana, varies widely, but the most common age group consists of adults aged 30 to 44 years. There are notable variations with substantial populations of youth aged 18 to 29 and seniors over 65. The typical household composition includes single-parent households, multigenerational families, and a considerable number of single-person households. Many families include children aged 0 to 18 years, with a significant representation of preschool and school-aged children.
In terms of education levels, a mix exists, with many residents holding high school diplomas, while a portion has obtained college degrees. The employment status of the group indicates a variety of occupations, primarily within sectors such as manufacturing, healthcare, and retail. Common income brackets range from low to middle-income levels, with some families relying on social support programs and unemployment benefits due to local economic conditions. The segment reflects diversity, with cultural, ethnic, and racial backgrounds adding to its richness.
2. Living Environment
The geographic location of the segment is primarily in suburban areas of Lake County, with notable cities including Gary, Hammond, and Crown Point. Residents typically occupy a mix of single-family homes and apartments, with ownership rates fluctuating—many families are homeowners, while others are renters. Neighborhood dynamics highlight a diverse range of livability factors, including varying population densities and a mix of safety levels. Access to amenities is generally adequate, although some areas face challenges typical of low-income neighborhoods.
3. Lifestyle
Daily routines in this segment reflect diverse transportation habits, with many households owning cars while others utilize public transit. Shopping preferences tend toward budget retailers and local markets, though there is also interest in online shopping. Common leisure activities encompass a range of hobbies such as outdoor recreation, family gatherings, and community events. Travel behaviors indicate moderate frequency, often focused on nearby destinations and budget-friendly options. Health-related habits vary, with some residents engaging in regular fitness routines, while others may struggle with dietary choices, reflecting broader socioeconomic trends.
4. Media Consumption
Traditional media preferences include local television channels and radio stations that cater to community interests. Print publications vary, with some residents favoring local news sources. Digital behavior reveals active engagement in social media platforms, e-commerce websites, and streaming services. Popular cultural preferences include a variety of music genres, trending entertainment topics, and influential figures in popular culture that resonate within the segment.
5. Mindset & Values
The core beliefs and attitudes within this segment reflect a mix of aspirations, including desires for financial stability, career advancement, and positive community impact. Challenges faced include socioeconomic struggles and cultural tensions that can hinder progress. There are occasional contradictions in values, exemplified by a tendency towards frugality contrasted with moments of impulse spending; this indicates a nuanced understanding of priorities that encompasses both independence and a reliance on community resources.
