1. Demographic Characteristics
The segment of middle income renters in Las Vegas, Nevada is characterized by a diverse age range. The most common age group within this segment tends to be between 25 and 44 years old, with variations including younger individuals in their early twenties and older individuals approaching retirement age. Typical household compositions include a mix of single-parent households, multigenerational families, and single-person households. The presence of children is common, with many households having children ranging from infants to teenagers.
In terms of education, a significant portion of the segment holds at least a high school diploma, with many having obtained a bachelor’s degree or some form of higher education. The employment status varies, with common occupations including service industry jobs, retail positions, and skilled labor roles. The income brackets are generally in the range of $30,000 to $75,000 annually, with some individuals relying on social support programs due to transitions in employment or economic conditions. The segment also reflects notable cultural, ethnic, and racial diversity.
2. Living Environment
The segment resides primarily in an urban location in Las Vegas, specifically in neighborhoods that are known for their accessibility to amenities and services. Most individuals occupy apartments or shared housing, with a significant proportion of these individuals renting rather than owning their homes. Neighborhood dynamics are influenced by factors such as population density, safety, and closeness to amenities like parks, schools, and shopping centers. Many neighborhoods are identified as low-income areas facing challenges, although some are experiencing gentrification.
3. Lifestyle
The daily routines of this segment often revolve around public transit for commuting, with some relying on personal vehicles due to limited transportation options. Shopping preferences lean towards budget-friendly retailers, while leisure activities encompass a variety of hobbies and entertainment choices, including outdoor activities, local entertainment venues, and community events. Travel behaviors typically involve occasional trips, mostly within budget constraints, seeking affordable destinations or options.
Health-related habits are mixed in this group; some individuals prioritize fitness routines and healthy eating, while others may struggle with dietary choices and smoking. Overall, lifestyle characteristics reflect a balance of enjoyment and constraints dictated by financial factors.
4. Media Consumption
This segment shows a preference for traditional media such as local TV channels focused on community news, popular radio stations that feature contemporary music, and print publications that highlight local events and activities. In the digital realm, members of the segment actively engage with social media platforms, utilize e-commerce for shopping, and enjoy content streaming services for entertainment. Niche websites such as job boards and classifieds are frequently used for employment opportunities and local buying/selling.
Additionally, cultural preferences within the segment often include popular music genres like hip-hop and pop, alongside trends in entertainment that showcase relatable content, resonating with their daily experiences.
5. Mindset & Values
The core beliefs and attitudes of this segment often revolve around financial stability, with aspirations for improved career opportunities and a positive community impact. Many individuals face challenges such as socioeconomic struggles and cultural tensions, which can sometimes create barriers to progress. There are also contradictions in values, where individuals may display frugality in saving but occasionally engage in impulse spending for personal enjoyment or necessity.
Overall, this section presents a nuanced understanding of their mindset, showcasing a blend of desired independence alongside reliance on community resources.
