1. Demographic Characteristics
The Senior Card Holders segment in Las Vegas, Nevada predominantly comprises individuals aged 65 and older, with the most common age group being between 65 and 74 years old. There are notable variations, as a smaller but significant proportion of individuals range from 75 to 84 years old. The typical household composition includes single-person households and multigenerational families, with a lesser presence of single-parent households. The segment shows little to no presence of children, as the primary age group typically does not include minors. In terms of education levels, many have completed high school, with a portion having pursued some level of higher education, including associate degrees or bachelor's degrees. Common occupations prior to retirement include administrative roles, healthcare positions, and service industry jobs. Income brackets generally range from $20,000 to $50,000, with many relying on pensions, social security, and other forms of social support programs. The segment demonstrates cultural, ethnic, and racial diversity, reflecting the broader demographics of Las Vegas.
2. Living Environment
Senior Card Holders in this segment typically reside in an urban setting, primarily within Las Vegas itself. They are likely to occupy single-family homes or apartments, with many owning their residences, though a considerable number also choose to rent. Neighborhood dynamics can vary, with some residing in well-established communities that offer easy access to amenities such as grocery stores and healthcare facilities. Safety is generally perceived to be moderate, and population density reflects the urban nature of the area. Some may live in low-income neighborhoods, while others reside in gentrifying districts that are experiencing economic growth and increased property values.
3. Lifestyle
The daily routines of this segment are influenced by their transportation habits, which often include car ownership, yet many also utilize public transit for convenience. Shopping preferences lean towards budget retailers and local markets, as they tend to be price-conscious due to their fixed incomes. Leisure activities often encompass hobbies such as gardening, crafts, and attending community events. Their entertainment choices might include casino visits or local performances, while travel behaviors tend to be less frequent, typically focused on nearby destinations or family visits, with conscious budget constraints. Health-related habits vary, with some maintaining fitness routines through walking or light exercise, while dietary preferences may emphasize healthy eating due to health considerations.
4. Media Consumption
Media consumption patterns of Senior Card Holders reveal a preference for traditional media, such as news programming, local television channels, and familiar print publications. Radio stations focusing on classic hits or talk shows also attract this demographic. Their digital behavior includes limited engagement with social media, primarily for connecting with family, and e-commerce habits are cautious yet present for necessary purchases. Content streaming is gradually gaining traction, often with an inclination towards familiar shows and movies. Cultural preferences may include oldies music and classic films, reflecting their experiences and nostalgia.
5. Mindset & Values
This segment often maintains a pragmatic outlook on life, valuing family, financial stability, and community involvement. Aspirations focus on maintaining quality of life, ensuring their health and well-being, and leaving a positive impact on their community. Challenges faced include economic concerns, limited mobility, and navigating healthcare needs, with some experiencing cultural or social tensions. Contradictions arise as some exhibit frugality in spending habits, while others may indulge in occasional impulse purchases or seek luxury experiences. Overall, their mindset reflects a balance between independence and a reliance on community support.
