1. Demographic Characteristics
The age range of the segment includes a wide variety of individuals, with the most common age group being 30 to 44 years. Notable variations include a significant population of young adults (18-29) and an increasing number of senior citizens (65+). The typical household composition varies, with family structures such as single-parent households, multigenerational families, and single-person households being prevalent. Among families, it is common to find children aged from 0 to 17 years. Education levels range from high school diplomas to college degrees, with many individuals employed in healthcare, education, and retail sectors. The income brackets are diverse, with a significant portion of the population earning between $30,000 and $75,000 annually. Some households may rely on social support programs or have been affected by unemployment trends. The segment exhibits a degree of cultural, ethnic, and racial diversity, contributing to a rich community tapestry.
2. Living Environment
The segment resides primarily in suburban areas of Lucas County, with notable regions such as Toledo and its vicinity. Housing types include single-family homes, apartments, and shared housing, with a mix of renters and homeowners. Neighborhood dynamics exhibit factors such as moderate population density, varying levels of safety, and access to essential amenities like schools and grocery stores. Socioeconomic conditions vary, with some areas classified as low-income neighborhoods while others are experiencing gentrification.
3. Lifestyle
Daily routines for this segment commonly involve car ownership as the primary mode of transportation, supplemented by public transit use in more urban settings. Shopping preferences lean towards budget retailers for essential goods while occasional splurges at local markets or luxury brands occur. Leisure activities include outdoor recreation, family gatherings, and visiting local cultural events. Travel behaviors reflect frequency on a limited budget, often favoring nearby destinations. Health-related habits vary, with many individuals engaging in fitness routines and maintaining diverse dietary preferences, while rates of smoking and other unhealthy habits also persist.
4. Media Consumption
This segment shows a preference for traditional media such as local news channels and community radio stations. In the digital realm, online activities include active engagement on social media platforms, frequent e-commerce use, and content streaming through various subscription services. Niche websites related to job boards and classifieds are also popular. Culturally, the segment gravitates towards popular music genres such as hip-hop, R&B, and country, while also following current entertainment trends and notable influencers relevant to their demographics.
5. Mindset & Values
The core beliefs of this segment prioritize family, community, and achieving financial stability. Many aspire for career advancement and to make a positive community impact. Challenges including socioeconomic struggles and occasional cultural tensions can deter progress. Notably, there are contradictions in values where individuals may exhibit frugality in spending but indulge in impulse buying on special occasions. This paradox highlights their desire for independence while also valuing community reliance.
