1. Demographic Characteristics
The age range of the segment in Macoupin County is varied, with the most common age group being 30 to 44 years old. Notable variations include younger households with children and older adults typically aged 60 and above. The typical household composition consists of a mix of family structures, including single-parent households, multigenerational families, and single-person households. Many households include children, particularly in the 5 to 17 age group. Regarding education levels, a significant portion of the population has completed high school, while some have obtained associates degrees or bachelor's degrees. Employment status varies, with common occupations in agriculture, healthcare, and education, reflecting a modest income bracket. There is some reliance on social support programs and noticeable trends in unemployment during economic downturns. Cultural and ethnic diversity within the segment is limited, predominantly comprising White residents, though there are smaller populations of other ethnicities.
2. Living Environment
The segment primarily resides in a rural area within Macoupin County, with notable communities including Carlinville and Girard. Households typically occupy single-family homes, with a mixture of ownership and rental arrangements. The neighborhood dynamics are characterized by a sense of community, yet socio-economic challenges are prevalent, including low population density and limited access to certain amenities. Livability factors such as safety vary across neighborhoods, with some areas facing issues related to poverty but maintaining a community spirit and active local organizations.
3. Lifestyle
The daily routines of the segment are influenced by rural living, with transportation habits leaning towards car ownership due to limited public transit options. Shopping preferences often include budget retailers and local markets, while leisure activities range from spending time outdoors to participating in local events. Travel behaviors are relatively modest, with most families vacationing once a year within a budget-friendly range. Health habits show a varied picture, where some individuals engage in regular fitness routines while others may exhibit smoking habits or dietary preferences tied to local agricultural products.
4. Media Consumption
Traditional media preferences for the segment include local radio stations and print publications focused on community news. Digitally, they engage with social media platforms and e-commerce, often purchasing groceries and household items online. Streaming services for entertainment are gaining popularity among younger demographics. Cultural preferences include interest in country music, local events, and community leaders influencing trends within the area.
5. Mindset & Values
The core beliefs of the segment reflect a resilient outlook on life, emphasizing the importance of family, work, and community involvement. Aspirations often center around achieving financial stability and improving local conditions. Challenges faced include socioeconomic struggles and potential cultural tensions due to varying lifestyles. Notable contradictions exist, such as a tendency towards frugality in daily spending versus occasional impulse purchases, showcasing a complex relationship with community reliance and individual independence.
