1. Demographic Characteristics
The age range of the Senior Card Holders segment in Mecklenburg County, North Carolina, is primarily between 64 and 99 years, with the most common age group being ages 64 to 65. These households typically comprise older adults, often living alone or with a spouse, which indicates a prevalence of single-person households and couples. Children are generally not present in these households.
In terms of education, many individuals in this segment have completed high school with a significant portion possessing some college education. They may be retired or part-time workers, with common occupations including administrative roles, trades, and healthcare professions. The income brackets for these households often range between $50,000 and $150,000, suggesting a stable financial situation with minimal reliance on social support programs. However, some individuals may face economic challenges affecting their financial independence.
The segment exhibits a moderate level of cultural and ethnic diversity, representative of the broader population in Mecklenburg County. Racial distribution data for this demographic is currently not available.
2. Living Environment
The Senior Card Holders segment predominantly resides in suburban areas of Mecklenburg County, particularly in the vicinity of Charlotte. They typically occupy single-family homes owned by the household. A portion may also live in apartments
Neighborhood dynamics suggest access to essential amenities, with factors like safety, community engagement, and proximity to healthcare facilities being significant considerations. The socioeconomic conditions of their areas vary, with many residing in neighborhoods characterized as middle-income or affluent.
3. Lifestyle
Daily routines for this segment may include driving, as many members own cars, but some may also utilize public transit for transportation. Shopping preferences generally lean towards budget retailers for essentials, while they may indulge occasionally in luxury brands or local markets.
Leisure activities include gardening, reading, and participation in community events. Travel behaviors may involve visiting family or taking short trips rather than frequent vacations, often budget-conscious. Health-related habits may include regular fitness routines, such as walking or attending local fitness classes, as well as managing dietary preferences focused on health and wellness.
4. Media Consumption
In terms of traditional media preferences, this segment likely enjoys news channels and local radio stations, along with print publications focused on community news. Their digital behavior tends toward social media platforms like Facebook, where they connect with friends and family.
This demographic participates in e-commerce primarily for convenience, and they may stream content or watch TV shows through subscription services. Cultural preferences may include genres such as classic rock or jazz, with some individuals following local influencers or community leaders.
5. Mindset & Values
The core beliefs and attitudes of the Senior Card Holders segment revolve around family, community involvement, and the importance of financial stability. Their aspirations include seeking peace of mind in retirement and maintaining health and well-being.
Challenges faced may include navigating healthcare access or adjusting to the changing dynamics of aging. Contradictions in their values could be seen in balancing independence and the necessity for community support in times of need. Overall, this segment showcases a complex interplay of priorities and values.
