1. Demographic Characteristics
The population segment consists of a diverse range of individuals, with age groups spanning from children to elders. The most common age group is adults aged 25 to 44 years. There are notable variations in the age distribution, with significant populations of children and seniors as well. Household compositions vary widely, including single-parent households, multigenerational families, and single-person households. Families often have children aged from infants to teenagers, contributing to the diverse family structures.
In terms of education levels, a mix of high school diplomas, associate degrees, and bachelor's degrees are prevalent among the adult population. Employment status varies, with a blend of full-time, part-time, and unemployed individuals. Common occupations include roles in retail, healthcare, education, and manufacturing, with household incomes ranging primarily from $25,000 to $75,000 annually. A percentage of this group may rely on social support programs and experience trends of unemployment.
The segment showcases a rich tapestry of cultural, ethnic, and racial diversity, influenced by the city’s historical significance and demographic shifts.
2. Living Environment
The segment is predominantly located in the urban area of Memphis, Tennessee. Residents are likely to occupy a mix of single-family homes, apartments, and shared housing, with many individuals either renting or owning their properties. Neighborhood dynamics vary, encompassing areas with high population density and those that are more suburban in character.
Livability factors include access to amenities such as parks, schools, and healthcare facilities. However, challenges with safety, particularly in certain neighborhoods, can be a concern. Additionally, some areas may reflect low-income socioeconomic conditions, while others may be experiencing gentrification.
3. Lifestyle
The daily routines of this segment demonstrate varying transportation habits, with many individuals relying on car ownership while others utilize public transit systems. Shopping preferences often lean towards budget retailers for daily needs, while luxury brands may be reserved for special occasions. Local markets are also favored by segments that value supporting community businesses.
Leisure activities encompass a wide array of hobbies, including sports, arts, and community events. Entertainment choices may lean towards watching movies or participating in local festivals, while travel behavior varies, with many having budget constraints that limit frequency and destination choices.
Health-related habits indicate a mixture of lifestyles, with some individuals engaging in regular fitness routines, while others may struggle with smoking or dietary challenges.
4. Media Consumption
Preferred traditional media among the segment often includes local TV channels, radio stations, and community print publications. Digital behavior is diverse, with many engaging in social media, utilizing e-commerce sites, and streaming content through popular platforms. Participants may frequent niche websites for specific needs, such as job searches or classifieds.
Culturally, the segment favors various music genres and entertainment trends, with influences from both local and national celebrities and influencers shaping their media consumption patterns.
5. Mindset & Values
The core beliefs of this segment reflect a combination of resilience and community orientation. They tend to prioritize values such as family, work ethic, and financial stability. Aspirations include career advancement and positively impacting their communities, though they face challenges related to socioeconomic struggles and occasionally cultural tensions.
Individuals may navigate contradictions in their values, such as the balance between frugality and impulse spending, as well as the desire for independence while relying on community support. Overall, their mindset reflects a nuanced understanding of progress and stability.
