Demographic Characteristics
The segment of college educated renters in Memphis, Tennessee predominantly falls within the ages of 25 to 34, with a notable proportion also aged 35 to 44. Common household compositions include single-person households and single-parent households. Some families within this segment may have children aged 0 to 10. The education levels are high, with most individuals holding at least a bachelor's degree. Employment status is generally stable, with individuals working in fields such as education, healthcare, technology, and business services, contributing to a typical household income range of $40,000 to $75,000. There may be occasional reliance on social support programs, especially among those experiencing transitions in employment. Cultural, ethnic, and racial diversity is present, though specific distribution data is not available.
Living Environment
This segment predominantly resides in an urban setting within Memphis, often in areas that are vibrant and accessible to various amenities. Typical housing includes apartments and shared housing, as the majority of these individuals are renters rather than homeowners. Neighborhood dynamics improve livability through factors like proximity to public transport and recreational areas, although some may live in neighborhoods experiencing gentrification or that are classified as low-income.
Lifestyle
Daily routines vary but commonly include a mix of commuting methods, with many utilizing public transit or relying on carpooling. Shopping preferences lean towards budget-friendly retailers, while some indulge in local markets and occasional luxury purchases. Leisure activities are diverse, featuring interests in fitness, music, and social gatherings. Travel behaviors show a tendency to prefer affordable destinations predominantly within the region, with budget constraints being a typical factor. Health-related habits indicate a growing interest in fitness, though smoking rates may still be a concern for some individuals.
Media Consumption
This demographic shows a preference for traditional media such as popular cable channels and local news stations. Digital behavior includes extensive use of social media platforms and engagement with e-commerce, demonstrating a trend towards online shopping. Streaming services are widely used for entertainment, alongside occasional visits to niche websites for job searching. Cultural tastes reflect a fondness for R&B and hip-hop, with influences from local artists shaping their entertainment choices.
Mindset & Values
The core beliefs of this segment revolve around aspirations for financial stability and career advancement. Attitudes towards work emphasize personal growth and societal impact, but challenges such as cultural tensions and economic instability can hinder progress. Contradictions may arise between their desire for independence and the need for community support, as well as tensions between frugality and occasional impulse spending.
