1. Demographic Characteristics
The segment of Senior Card Holders in Mesa, Arizona, primarily consists of individuals aged 65 and older, with the most common age group being 70-74 years. This demographic may also include notable variations with seniors aged 75-79 and 80+. Typical household compositions often feature single-person households, but there are also multigenerational families present.
Many of these households have a diverse educational background, although a significant portion has completed high school and a minority have bachelor’s degrees or higher. The employment status varies, with many retirees falling within the fixed income bracket or receiving pensions and social security benefits. Common occupations prior to retirement can include education, health care, and retail. Some seniors may rely on social support programs such as Medicaid or Supplemental Nutrition Assistance Program (SNAP). Overall, there is a cultural, ethnic, and racial diversity within the segment, including Caucasian, Hispanic, and Native American populations.
2. Living Environment
The geographic location of this segment is predominantly in suburban areas of Mesa, a city known for its senior-friendly amenities. Residents typically occupy single-family homes, although a smaller percentage live in apartments or assisted living facilities. Many seniors in this segment own their homes, with a significant portion either having paid off their mortgages or living rent-free.
Notable neighborhood dynamics include a moderate population density with access to parks, healthcare facilities, and shopping centers, contributing to a high livability factor. Safety is generally considered good, but there are areas within the suburbs that may exhibit lower socioeconomic conditions.
3. Lifestyle
The daily routines of senior card holders often involve car ownership for transportation, as public transit may be limited. Shopping preferences may lean towards budget retailers for groceries and household supplies, with occasional visits to local markets. Leisure activities often include hobbies like gardening, reading, and social gatherings, in addition to entertainment choices such as community theatre and local events.
This segment tends to travel less frequently, with common destinations being family visits or senior-focused tours. Budget constraints may limit their travel aspirations. Health-related habits vary, but there is an increasing awareness of fitness and dietary preferences, with many seniors maintaining an active lifestyle and focusing on nutrition.
4. Media Consumption
Traditional media preferences include classic TV channels and news programs, with a common engagement in local radio stations and print publications like newspapers. Digitally, this segment increasingly engages with social media platforms such as Facebook to connect with family and friends and participate in e-commerce for shopping needs.
Their media consumption may also include niche websites for job boards or health-related information. Cultural preferences often lean towards classic music genres and entertainment trends that include familiar television shows and movies.
5. Mindset & Values
The core beliefs and attitudes of this segment often center around traditional values concerning family and community. They typically aspire to maintain financial stability and cherish relationships with loved ones. However, challenges such as socioeconomic struggles and potential cultural tensions may affect their ability to fully realize these aspirations.
Contradictions may arise, such as the tendency to be frugal in daily living while occasionally indulging in impulse spending on entertainment or dining out. Many seniors struggle with independence versus the need to rely on community services or family support, reflecting a complex mindset focused on resilience and adaptation.
