1. Demographic Characteristics
The households within this segment are primarily located in Milwaukee, Wisconsin, with a diverse age range. The most common age group is adults aged 25-44 years, though there are notable populations in the 18-24 and 45-64 age ranges as well. The typical household composition varies, with a significant number of single-parent households, alongside multigenerational families and single-person households. Many households include children, predominantly in the 0-17 years age range.
Education levels vary, with many adults having completed high school and a notable percentage holding associate or bachelor’s degrees. Employment status indicates a mix, with common occupations found in the service, healthcare, and manufacturing sectors. Income brackets typically fall into the $30,000 - $60,000 range, with some households relying on social support programs or experiencing unemployment.
Culturally, the segment shows racial and ethnic diversity, reflecting the demographic composition of Milwaukee, including significant representation from Hispanic, African American, and Caucasian communities.
2. Living Environment
The segment resides predominantly in urban areas of Milwaukee, with various neighborhoods reflecting differing economic conditions. Housing types include single-family homes, apartment buildings, and shared housing, with many households opting to rent as opposed to owning. Neighborhood dynamics exhibit population densities typical of urban living, with challenges such as safety concerns in certain areas.
Residents have access to various amenities, but socioeconomic conditions reflect a disparity, with some neighborhoods characterized as low-income or gentrifying.
3. Lifestyle
Daily routines vary widely, with many segment members relying on public transit while some prefer personal vehicles for transportation. Shopping habits reveal a preference for budget retailers, but there is also interest in local markets. Leisure activities highlight community involvement, with residents participating in sports, arts, and cultural events, and enjoying social gatherings with family and friends.
Travel behaviors include local excursions within the state, reflecting budget constraints. Health-related habits show diversity; while some maintain fitness routines, others face challenges concerning smoking and dietary preferences.
4. Media Consumption
Traditional media preferences in the segment include local news channels, radio stations, and popular print publications. Digital behavior indicates a strong presence on social media platforms, alongside an affinity for e-commerce and content streaming services.
Some individuals engage with niche websites, including job boards and classifieds. Cultural preferences are evident, with popular music genres such as hip-hop and pop resonating, as well as interest in mainstream entertainment trends.
5. Mindset & Values
The core beliefs of the segment emphasize community, family, and resilience, with aspirations centered on achieving financial stability and career advancement. Challenges include navigating socioeconomic struggles, facing cultural tensions, and overcoming barriers to progress.
Individuals may exhibit contradictions in their values, often reflecting frugality contrasted with impulse spending and the balance between independence and reliance on community support, providing a nuanced understanding of their mindset and priorities.
