Demographic Characteristics
The households in this segment are varied in terms of age, with the most common age group being between 30 to 44 years. Notable variations include younger households with individuals aged 18 to 29 and older groups aged 45 to 64. Typical household compositions vary, featuring single-parent households, multigenerational families, and single-person households. Many households include children, primarily ranging from infants to teenagers. Education levels are diverse, with a mix of high school diplomas, bachelor's degrees, and some advanced degrees represented. The employment status shows a majority employed in sectors such as healthcare, education, and retail, with estimated incomes typically falling between $40,000 to $75,000. There is some reliance on social support programs, particularly among lower-income families, while the unemployment trend shows a slight increase in recent years. Cultural, ethnic, and racial diversity within this segment indicates a balanced representation of various groups.
Living Environment
This segment is located in Mission, Kansas, which is characterized as a suburban area of the Kansas City metropolitan region. Households typically reside in single-family homes or townhouses, with ownership rates representing a mix of homeowners and renters. Neighborhood dynamics are generally positive, with access to essential amenities such as schools, parks, and shopping areas. The area has a moderate population density with relatively low crime rates, contributing to a sense of safety. Socioeconomic conditions can vary, with some neighborhoods facing challenges typical of low-income areas.
Lifestyle
Daily routines for this segment often include reliance on car ownership for transportation, with some individuals utilizing public transit options. Shopping preferences range from budget retailers to local markets, and leisure activities encompass a variety of hobbies such as sports, outdoor activities, and family gatherings. Travel behaviors indicate moderate frequencies of local and regional travel, usually on a budget. Health-related habits suggest an increasing awareness of fitness, with a mix of smoking prevalence and diverse dietary preferences focused on healthy eating.
Media Consumption
Traditional media preferences in this segment feature popular TV channels providing family programming and news, along with local radio stations. Digital behavior shows a significant engagement with social media platforms and e-commerce, including shopping sites and streaming services. Additionally, the population frequents niche websites for job opportunities and classifieds. Cultural preferences indicate a fondness for popular music genres, like pop and country, and attendance at community events or entertainment trends reflects localized interests.
Mindset & Values
The core beliefs and attitudes of the segment emphasize a strong focus on family and community, with aspirations geared towards achieving financial stability and career advancement. Challenges faced include navigating socioeconomic struggles and addressing cultural tensions that may arise. Some contradictions exist in their values, such as a desire for independence juxtaposed against reliance on community resources, sometimes leading to a conflict between frugality and impulse spending.
