1. Demographic Characteristics
The demographic profile for the mailing list of all 203.3K households in Montgomery County, Ohio, reveals a diverse age range, with a significant proportion of households comprising mid-life adults aged 35-54, while notable variations occur among younger households and senior populations. The typical household composition includes a mix of family structures, such as single-parent households, multigenerational families, and single-person households. Many households contain children, frequently falling into the age groups of 0-5 and 6-12 years old.
Education levels vary, with a large segment holding high school diplomas and some achieving higher education degrees. Common occupations within the segment include roles in healthcare, education, retail, and manufacturing, reflected in various income brackets ranging from $30,000 to $75,000 annually. There is a noted reliance on social support programs, especially among lower-income households, with trends showing fluctuations in unemployment rates influenced by broader economic conditions. The area exhibits a mix of cultural, ethnic, and racial diversity, although specific racial distribution data is not available.
2. Living Environment
In terms of geographic location, the households are primarily situated in suburban areas, with notable regions including Kettering, West Carrollton, and Dayton. The predominant type of housing includes single-family homes, with a significant number of residents being homeowners; however, a portion of the population also rents apartments or shared housing. Neighborhood dynamics vary, with some areas exhibiting characteristics of gentrification and others facing challenges associated with low-income classifications.
Livability factors such as population density, safety, and access to amenities like parks and shops greatly influence the community experience. Overall, the socioeconomic conditions of the area reveal a blend of affluence and economic struggle, highlighting the complicated nature of Montgomery County’s neighborhoods.
3. Lifestyle
The daily routines of this demographic segment largely involve driving, as car ownership is common, with some residents utilizing public transit options for commutes. Shopping preferences tend to favor budget retailers and local markets, although there is also a segment that indulges in luxury brands within certain income brackets. In terms of leisure activities, residents engage in hobbies such as outdoor activities, community events, and entertainment like movies or sports.
The travel behaviors among households show varied frequency, with popular destinations often including regional parks and nearby recreational areas, typically accommodating moderate travel budgets. Additionally, health-related habits reflect a mixed approach, with some individuals prioritizing fitness through exercise routines while others may struggle with dietary preferences influenced by economic constraints.
4. Media Consumption
Traditional media preferences within this segment showcase a fondness for local television channels and radio stations that feature a blend of music, news, and entertainment. Shifting to digital behavior, residents are active on social media platforms, frequently engaging in e-commerce and content streaming, with a noted use of niche websites like job boards and classifieds for local opportunities. Cultural preferences manifest in music genres ranging from country to classic rock while popular entertainment trends include streaming series and local events.
5. Mindset & Values
The core beliefs and attitudes of this demographic emphasize a focus on family, community, and achieving financial stability. Aspirations often align with career advancement and impact on the local community. However, households face challenges including socioeconomic struggles, limited opportunities for upward mobility, and potential cultural tensions. Contradictions may arise, such as balancing frugality with occasional impulse spending, showcasing an ongoing negotiation between independence and community reliance.
