1. Demographic Characteristics
The segment is comprised of households from various age ranges, with a notable concentration of residents between the ages of 30 and 50 years. This segment includes a mix of single-parent households, multigenerational families, and single-person households. Many households have children, typically ranging from infants to teenagers, with a median age close to 12 years. The education levels among these households vary, but a significant portion possess at least a college degree or higher. Common occupations include professional roles such as healthcare and education, along with service-based jobs. Income brackets generally range from $50,000 to $100,000 annually, with some households relying on social support programs or facing unemployment challenges. The cultural, ethnic, and racial diversity within this segment reflects a blend of backgrounds, although specific racial distribution data is not available.
2. Living Environment
This demographic segment resides in a suburban area within Montreux, Reno, Nevada. Typical housing types include single-family homes and a smaller portion of townhouses. Many residents are homeowners, but there is also a considerable number of renters. Neighborhood dynamics suggest a suburban livability marked by moderate population density and a relatively safe environment. Residents benefit from access to local amenities such as parks, schools, and shopping centers. The socioeconomic conditions are generally stable, though some areas may be experiencing signs of gentrification.
3. Lifestyle
The daily routines of this segment often feature a reliance on car ownership for transportation, though some individuals use public transit or engage in biking. Shopping preferences range from budget retailers to local markets, with a growing interest in supporting local businesses. Leisure activities are diverse, encompassing hobbies such as hiking, reading, and participating in community events. Residents travel for leisure, with typical destinations including nearby national parks and urban centers, often considering budget constraints when planning trips. Health-related habits vary, with some prioritizing fitness routines and maintaining specific dietary preferences while others may struggle with smoking habits.
4. Media Consumption
The segment engages with traditional media primarily through popular TV channels and local radio stations, along with specific print publications. In the digital space, residents actively participate in social media, using platforms for both connection and shopping, with preferences leaning towards e-commerce sites. Content streaming is also a common consumer behavior. Popular music genres and entertainment trends among this demographic include a mix of pop, rock, and country music, with specific influencers capturing their interests and attention.
5. Mindset & Values
The core beliefs of this segment revolve around financial stability, strong family values, and a sense of community involvement. Aspirations may include career advancement and making a positive impact within their community. Challenges faced include socioeconomic struggles and varying degrees of cultural tensions. Despite a commitment to frugality, some may exhibit impulse spending in times of need, highlighting a potential contradiction in their values and behaviors. Overall, this demographic profile presents a nuanced understanding of their priorities and community engagement.
