1. Demographic Characteristics
The age range of households in Morris, Kansas City, Kansas, typically spans from young children to senior citizens, with the most common age group being adults aged 30-49 years. Variations in age are present, including a notable population of younger families and elderly residents. Typical household compositions include nuclear families, some single-parent households, and a significant number of single-person households. Among families, the presence of children is common, particularly in households with adults aged 30-39, where children typically range from infancy to teenagers.
In terms of education levels, many adults in this segment have attained at least a high school diploma, with some possessing college degrees. Employment status varies, but many are engaged in occupations within local services, manufacturing, healthcare, and education. Income brackets tend toward middle to lower-middle class, and some households may demonstrate reliance on social support programs, particularly in times of economic downturns or unemployment trends.
Cultural, ethnic, and racial diversity within this segment is limited, reflecting a predominantly homogeneous population, but there are efforts to foster inclusivity and community engagement.
2. Living Environment
The geographic location of Morris, Kansas, is characterized as a suburban environment near Kansas City. The area consists of primarily low-density residential neighborhoods. Households typically occupy single-family homes, with ongoing debates about the balance between owning and renting. Many families choose to own their homes; however, rentals are available, particularly for younger and lower-income households.
The neighborhood dynamics reflect a generally safe community, although population density is moderate. Access to amenities such as schools, parks, and shopping is satisfactory. However, the area includes some low-income neighborhoods that face socioeconomic challenges.
3. Lifestyle
The daily routines of this segment often involve reliance on personal vehicles for transportation, with many households owning one or more cars. Public transit availability may be limited, but some residents rely on biking or walking for short distances. Shopping preferences typically lean toward budget retailers and local markets rather than luxury brands.
Leisure activities include community events, outdoor gatherings, and participation in local sports. Entertainment choices often include family-oriented activities and community-based functions. Travel behaviors reflect a tendency for budget-friendly trips, primarily within the region, due to cost constraints.
Health-related habits vary, with some individuals prioritizing fitness and healthy eating, while others may struggle with smoking and dietary challenges.
4. Media Consumption
This segment's traditional media preferences include local TV channels and community radio stations, which provide news and entertainment relevant to their daily lives. Print publications have a broad appeal, particularly those focusing on local interests.
In the digital realm, social media usage is prevalent, with platforms like Facebook and Instagram being popular. E-commerce habits reflect a cautious approach, with many favoring local businesses and online discounts. Streaming services for entertainment have also gained traction, replacing traditional cable viewing.
Cultural preferences often center around mainstream music genres and popular local events, reflecting the community’s interests and social habits.
5. Mindset & Values
The core beliefs and attitudes of this segment often emphasize the importance of family, community support, and financial stability. Aspirations are commonly tied to achieving career advancement and making a positive local impact.
Meanwhile, challenges such as socioeconomic struggles and varying access to resources create barriers for some individuals. Contradictions in their values may emerge, particularly when considering frugality in relation to occasional impulse spending or the desire for independent success amidst community reliance.
