Demographic Characteristics
The segment consists of households in Mount Pleasant, South Carolina, with a diverse age range, primarily skewed towards adults aged 30-49, which is the most common age group. Notable variations include a significant presence of younger families with children and older adults, indicating a blend of family structures. Household compositions vary from single-parent households to multigenerational families and single-person households. Many households include children aged 0-18, reflecting the family-oriented nature of the community.
In terms of education, a considerable portion of the population holds bachelor's degrees or higher, contributing to a range of occupations in sectors such as healthcare, education, and technology. The household income varies, with many families earning between $75,000 to $150,000, although some may rely on social support programs amid national trends in unemployment.
The cultural, ethnic, and racial diversity within the segment is noticeable, though specific racial distribution data is not available.
Living Environment
The geographic location of this segment is primarily suburban, characterized by the residential nature of Mount Pleasant, which is adjacent to Charleston, one of the major urban centers in South Carolina. The typical housing types range from single-family homes to townhouses, with some residents opting for apartments, with a mix of homeowners and renters.
Neighborhood dynamics reflect a relatively high livability factor, marked by moderate population density and a reputation for being a safe area. Access to amenities such as parks, shopping centers, and schools is generally favorable, although some segments within the area may experience socioeconomic challenges, such as being part of low-income neighborhoods.
Lifestyle
The daily routines of this segment often include car ownership, with a reliance on personal vehicles being common for commuting and general travel. Public transport usage is relatively low, with few opting for biking or walking.
Shopping preferences tend to favor budget retailers and local markets, reflecting the community's inclination towards supporting local businesses. Leisure activities are diverse, including options like outdoor recreation, arts and culture, and social gatherings with friends and family. Travel behaviors show a moderate frequency, with many families choosing domestic destinations for vacations while being budget-conscious.
Health-related habits vary widely, with some individuals engaging in regular fitness routines, while others may struggle with dietary preferences. Smoking rates are variable among households, contributing to an overall mixed health profile.
Media Consumption
Traditional media preferences in this segment include popular TV channels related to news and entertainment, along with local radio stations that provide community updates. Print publications are still read, particularly those highlighting local events and lifestyle tips.
Digital behavior illustrates a high engagement with social media platforms, particularly Facebook and Instagram, as well as frequent use of e-commerce websites for shopping needs. Content streaming services are also popular, with households subscribing to platforms like Netflix and Hulu.
Culturally, households resonate with popular music genres and trending entertainment, with interests in influencers and content creators that reflect community values.
Mindset & Values
The core beliefs among households in this segment generally promote values centered around family, community support, and a strong work ethic. Aspirations include achieving financial stability and pursuing career advancement opportunities.
However, challenges stay prevalent, including socioeconomic struggles and occasional cultural tensions that arise in a diverse community. This reflects in potential contradictions in behaviors, such as the balance between frugality and impulse spending, as well as the coexistence of a desire for independence versus a need for community reliance.
