1. Demographic Characteristics
The segment consists of households in Northeast Hillside, Coeur d'Alene, Idaho, which typically includes a diverse age range. The most common age group is likely to be middle-aged adults, with notable variations including younger adults and seniors. Typical household compositions may include families of varying structures, such as single-parent households, multigenerational families, and single-person households. Children within the households may vary in age from infants to teenagers.
In terms of education levels, many adults in this segment may have completed high school education, with some holding college degrees or vocational training. Employment status varies, with common occupations possibly falling in retail, healthcare, and education sectors, reflecting a range of income brackets that may include lower to middle-income households. There may be some reliance on social support programs for a portion of the population, and trends in unemployment could be consistent with national averages.
Culturally, this segment may exhibit a mixture of ethnic and racial backgrounds, though racial distribution data is not available.
2. Living Environment
Northeast Hillside is situated in a suburban area of Coeur d'Alene, Idaho, characterized by its residential neighborhoods. Households typically occupy single-family homes, which may be owned or rented. Neighborhood dynamics are influenced by factors such as population density and community amenities, with a general emphasis on livability and safety. Access to local shops, parks, and schools contributes to the attractiveness of the area, while socioeconomic conditions may range from stable middle-class environments to pockets of lower-income households.
3. Lifestyle
The daily routines of this segment often involve car ownership for transportation, alongside potential public transit use for some households. Their shopping preferences may include budget-friendly retailers, as well as local markets for groceries. Leisure activities likely encompass hobbies such as outdoor recreation, family gatherings, and participation in community events. Travel behaviors may vary; some households may prioritize local travel or occasional family vacations, balancing budget constraints with their travel desires.
This segment's health-related habits may show a mix of fitness routines, with a focus on outdoor activities in the scenic Idaho landscape, alongside dietary preferences that range from health-conscious choices to traditional comfort foods.
4. Media Consumption
Traditional media preferences in this segment may include local TV channels, community radio stations, and regional print publications that focus on local news and events. Digital behavior is characterized by active social media use for staying connected and sharing community updates, along with e-commerce habits focused on convenience.
Niche websites for local classifieds or job openings may also be utilized. Cultural preferences could vary but may include popular music genres such as country and rock, alongside followings of regional influencers or local artists.
5. Mindset & Values
The core beliefs of this segment may center on strong family values, community involvement, and a pragmatic approach to work and life challenges. Aspirations may include financial stability, opportunities for career advancement, and a desire to positively impact their community.
Challenges faced could range from economic uncertainties to navigating social dynamics within the community. Possible contradictions in values might arise, such as balancing the desire for thriftiness with instances of impulse spending or the tension between a desire for independence and seeking community support.
