Demographic Characteristics
The segment of Senior Card Holders in Oakland County, Michigan, primarily includes individuals aged between 64 and 99 years. The most common age group within this range appears to be 75 to 79 years, while notable variations are seen in those aged 80 and older. Typical household compositions vary, including single-person households and some multigenerational families, though precise details on family structures are unspecified. The segment does not exhibit children in households. Educational attainment and employment status are varied; however, many individuals may have retired from their occupations. Common professions included in the broader category are healthcare, education, and skilled trades. Income data relates to household income levels that remain unspecified, yet many in this demographic may rely on social security benefits or other social support programs given their age. Racial and cultural diversity statistics remain unavailable for this segment.
Living Environment
The Senior Card Holders are predominantly located in suburban areas of Oakland County. They often reside in a mixture of single-family homes and apartments, showcasing a blend of ownership and rental status. Neighborhood dynamics indicate modest living conditions, often featuring desirable amenities while maintaining reasonable safety levels. Specific socioeconomic contexts may vary from low-income neighborhoods to more affluent areas, with overall livability maintaining a balance of essential services, healthcare facilities, and green spaces.
Lifestyle
Daily routines of this segment typically involve the use of personal cars for transportation, although there may be occasional reliance on public transit. While shopping preferences range from budget retailers to local markets, many senior cardholders may gravitate towards delivering essential goods. Leisure activities frequently encompass hobbies such as gardening, reading, and attending social gatherings. Travel behaviors are generally restrained in frequency, though short domestic trips are common, taking budget considerations into account. Health-related habits indicate a focus on maintaining well-being, and many may engage in light fitness routines while expressing preferences for healthier dietary options.
Media Consumption
The segment's media preferences often pivot towards traditional forms, favoring channels that include local news programs and talk radio stations. Their digital behavior shows increased activities on social media platforms, particularly to connect with family and friends, alongside involvement in e-commerce for essential purchasing. Screen time includes enjoying streaming services for entertainment and occasional engagement with niche websites, such as for classified ads. Cultural preferences entertain a wide array of music genres and classic film eras, illustrating a desire for familiarity and connection to their histories.
Mindset & Values
Core beliefs of the Senior Card Holders generally reflect a strong value on family and community, emphasizing interdependence. Aspirations often center around achieving financial stability and maintaining health and independence. Challenges faced may involve economic pressures and navigating complex healthcare systems, as well as societal changes that can create feelings of cultural tension. Some contradictions in their values are clear, such as the tension between frugality and impulse spending, reflecting a desire to secure their funds while enjoying occasional luxuries.
