Demographic Characteristics
The segment of Senior Card Holders in Oklahoma City, Oklahoma, typically falls within the age range of 65 to 85 years. The most common age group within this segment is 70 to 74 years old, with notable variations in individuals aged between 65 to 69 and 75 to 79. In terms of household composition, many are single-person households, although there are also multigenerational families present. The presence of children is less common, but some households may include adult children or grandchildren, primarily under the age of 30.
Education levels within this segment vary; while some have completed high school, a significant portion also holds college degrees or has attended junior college. Employment status is predominantly retired, with common previous occupations including education, healthcare, and public service. Income brackets typically fall within low to middle-income ranges, and some individuals rely on social support programs such as Social Security or Medicare. Unemployment trends are not as applicable due to the age of this segment.
There is a moderate level of cultural, ethnic, and racial diversity within the group, reflecting the broader demographics of Oklahoma City.
Living Environment
The Senior Card Holders in Oklahoma City primarily reside in urban areas, where they benefit from the conveniences of city life. They typically occupy single-family homes, although some may live in apartments or shared housing arrangements. The majority own their homes rather than rent.
Neighborhood dynamics vary across Oklahoma City, with many seniors enjoying safe and accessible environments. Livability factors such as proximity to healthcare facilities, parks, and shopping areas are favorable. Some segments may reside in low-income neighborhoods where socioeconomic conditions present challenges.
Lifestyle
Daily routines among this segment often include regular activities such as attending community events, visiting local parks, and engaging in social groups. Transportation habits vary; many own cars, but some also use public transit for convenience. Shopping preferences lean toward local markets and budget retailers, with occasional visits to larger stores for specific items.
Leisure activities include hobbies such as gardening, reading, and participating in senior clubs. Entertainment choices often revolve around local events, bingo, and television viewing, with occasional travel to nearby destinations for short getaways. Health-related habits are diverse, with many emphasizing fitness through walking, joining exercise classes, and maintaining a balanced diet.
Media Consumption
This segment shows a preference for traditional media such as popular TV channels focusing on news and lifestyle programming. Local radio stations are frequently tuned in, along with print publications that provide community information.
In terms of digital behavior, some are becoming increasingly active online, utilizing social media platforms to maintain connections. E-commerce habits are growing, often for groceries and essentials. They may also explore niche websites for classifieds or community events. Popular music genres vary, but classic and contemporary hits are prevalent, alongside an interest in local cultural trends.
Mindset & Values
The core beliefs of Senior Card Holders in Oklahoma City include a strong emphasis on family, community involvement, and social connections. Their aspirations often center around maintaining financial stability and fostering meaningful relationships.
Challenges faced by this segment include navigating healthcare complexities, managing limited incomes, and coping with social isolation. There may also be contradictions in values, such as a tendency towards frugality while sometimes indulging in leisure spending. Overall, understanding this group's mindset requires a nuanced consideration of their priorities and life experiences.
