1. Demographic Characteristics
The demographic profile for the segment of 170.8K households in Omaha, Nebraska, showcases a diverse age range with most inhabitants falling within the 25 to 44 years age group. Notable variations exist, including a significant representation of older adults aged 65 years and above. The typical household composition often consists of multigenerational families and single-parent households, with many maintaining children in the age range of 0 to 18 years. Education levels vary, with a mix of high school diplomas, some college experience, and a growing number of bachelor degree holders. Employment statuses range from full-time work in common occupations such as healthcare, education, and manufacturing to part-time or unemployed individuals, with pockets of reliance on social support programs. The segment reflects a degree of cultural, ethnic, and racial diversity, contributing to Omaha's unique community fabric.
2. Living Environment
The segment resides primarily in an urban setting, specifically within the city of Omaha and its outskirts. Households occupy various living conditions, including single-family homes, townhouses, and apartments, with varying rates of homeownership versus renting. Neighborhood dynamics are shaped by livability factors, such as population density, safety concerns, and access to essential amenities like schools and healthcare facilities. Some areas are characterized as low-income neighborhoods, while others may be undergoing gentrification.
3. Lifestyle
The daily routines of this segment are diverse, with many relying on private vehicle ownership for commuting, while others utilize public transit or engage in walking and biking. Shopping habits vary widely, with preferences that range from budget retailers such as Walmart to local markets. Leisure activities are equally varied, including community sports, dining out, and attending cultural events. When it comes to travel, many families may face budget constraints, traveling infrequently but appreciating local destinations. Health-related habits can vary greatly, with some individuals maintaining fitness routines and healthy eating practices while others may struggle with smoking and dietary challenges.
4. Media Consumption
This segment displays a strong preference for traditional media outlets, including popular TV channels such as CBS and NBC, local radio stations, and regional print publications. In the digital realm, online behaviors are reflected in active social media usage, particularly on platforms such as Facebook and Instagram. E-commerce habits are prevalent, with a focus on both national retailers and local businesses for online shopping. Cultural preferences manifest in music genres that include country and hip-hop, as well as interest in trending entertainment figures and influencers.
5. Mindset & Values
The core beliefs of this segment emphasize a strong value on family, community engagement, and financial security. Many individuals aspire towards career advancement and achieving a stable economic footing, often facing challenges such as societal barriers and socioeconomic struggles. There exist contradictions in values, where individuals may grapple with the desire for independence versus dependence on community resources. Overall, this demographic reflects a nuanced outlook on life, balancing aspirations with the realities of their everyday experiences.
