1. Demographic Characteristics
The age range of the segment in Onondaga County varies widely, but the most common age group is likely to be between 30 and 49 years, reflecting a blend of young families and established households. Notable variations include an increasing senior population, with those aged 65 and older contributing to multigenerational family structures.
Typical household compositions primarily consist of nuclear families, with a significant number of single-parent households and a growing presence of multigenerational families. Single-person households have also been on the rise, especially in urban areas. Many households contain children aged between 0 and 18 years, while a notable percentage of families have teenagers.
In terms of education, many adults possess a high school diploma, with a good number achieving higher education degrees, particularly associate degrees and bachelor’s degrees. Employment status indicates a mix of full-time, part-time, and unemployed individuals, with common occupations in the healthcare, education, and service industries. Income brackets typically range from $30,000 to $75,000, with some reliance on social support programs being noted in lower-income families.
The cultural, ethnic, and racial diversity within this segment varies, with a predominance of White, African American, and Hispanic populations, reflecting the broader demographics of the county.
2. Living Environment
The segment primarily resides in suburban areas of Onondaga County, with notable cities including Syracuse and its outskirts. There is also a mix of rural communities interspersed within the county.
Households typically occupy single-family homes, although apartments are common in urban areas. Homeownership rates are around 65%, with many families either renting or owning their residences.
Neighborhood dynamics present a varied picture, with livability factors such as population density, safety, and access to amenities playing a significant role in the quality of life. Areas vary from low-income neighborhoods to those undergoing gentrification, affecting socioeconomic conditions.
3. Lifestyle
The daily routines of the segment showcase a reliance on car ownership, with very few individuals using public transportation. Shopping preferences typically lean towards budget retailers, though some households do indulge in luxury brands periodically.
Leisure activities include a range of hobbies, with interests that may cover outdoor activities, arts, sports, and cultural events. Entertainment choices vary significantly, though a growing number of individuals participate in community events or social gatherings. Travel behaviors reveal moderate frequency, with popular destinations often being nearby states due to budget constraints.
Health-related habits include varying levels of fitness, with some individuals engaging in regular exercise, while others may struggle with diet choices that reflect a mix of cooking at home and eating out. Smoking rates appear lower among younger individuals compared to older generations.
4. Media Consumption
The segment's traditional media preferences favor channels such as local news broadcasts and popular radio stations in the area, along with print publications like local newspapers.
Digital behavior indicates that many individuals spend time on highly frequented social media platforms such as Facebook and Instagram. E-commerce habits include shopping on mainstream sites, as well as usage of local classified advertisements for goods and services.
Cultural preferences often align with music genres like pop, hip-hop, and country, with local artists also gaining popularity. Entertainment trends reflect a focus on family-friendly programming and a mix of traditional and contemporary influences.
5. Mindset & Values
The core beliefs and attitudes of this segment tend to center around family values and community ties, emphasizing the importance of stability and support systems. Their aspirations often include financial security, career growth, and making a positive impact within their communities.
Challenges faced include socioeconomic struggles, including access to quality education and employment opportunities. This segment grapples with cultural tensions, especially within diverse neighborhoods, which can create barriers to community cohesion.
Contradictions in their values may include the desire for frugality paired with instances of impulse spending, as well as a balance between striving for independence and the need for community support.
