1. Demographic Characteristics
The age range of the segment in Orchard Beach, Glen Burnie, Maryland varies, with the most common age group being 25 to 44 years. There are notable variations in the representation of younger (under 18) and older adults (65 and above). The typical household composition includes a mix of nuclear families, single-parent households, and multigenerational families, with many households having children aged from 0 to 18 years. Education levels primarily range from high school diplomas to some college experience, with a significant group holding associate degrees or bachelor's degrees. Employment status indicates a blend of full-time and part-time workers, with common occupations in fields such as healthcare, retail, and construction. Many households earn between $50,000 and $75,000 annually, with some reporting reliance on social support programs due to economic fluctuations. Cultural, ethnic, and racial diversity within the segment is noteworthy, reflecting the broader trends in the Glen Burnie area.
2. Living Environment
The segment resides in a suburban area characterized by a mix of urban and suburban features. Orchard Beach itself is a neighborhood within Glen Burnie, which is located in Anne Arundel County. Housing types primarily include single-family homes and townhouses, with a combination of renters and homeowners. The neighborhood dynamics include relatively low population density and safe, family-friendly environments, accessible to local amenities such as parks, schools, and shopping centers. Socioeconomic conditions in the area show signs of stability, although some parts may reflect the characteristics of lower-income neighborhoods.
3. Lifestyle
The daily routines of the segment typically include commuting for work or school, favoring car ownership over public transit. Shopping preferences lean towards budget retailers and local markets, reflecting a focus on affordability. Leisure activities include family-oriented events, outdoor activities, and community gatherings, with entertainment options comprising local cuisines, movies, and general socializing. In terms of travel habits, families may take trips a few times a year, preferring affordable destinations. Health-related habits vary, but some common trends include an increasing interest in fitness and a focus on balanced diets, despite a mix of dietary habits.
4. Media Consumption
The segment shows a preference for traditional media, with favored TV channels including local news, family dramas, and sports. Popular radio stations feature contemporary music and talk shows relevant to community interests. On the digital front, online activities involve active use of social media platforms such as Facebook and Instagram, with a growing interest in e-commerce for household needs. Content streaming has gained traction, particularly for family-oriented shows and movies. Niche websites are utilized for both job searching and buying/selling goods. Cultural preferences include a favor for popular music genres like hip-hop and pop, reflecting current entertainment trends.
5. Mindset & Values
The core beliefs of the segment center around values of family, community, and work ethic. Many aspire to financial stability and enhancing their quality of life, while facing challenges relating to economic pressures and job security. Cultural tensions may exist, particularly in the context of adapting to societal changes. Possible contradictions in behavior are evident, such as a tendency towards frugality balanced with occasional impulse spending. Overall, the mindset encompasses aspirations for betterment while navigating the realities of their socioeconomic environment.
