1. Demographic Characteristics
The age range of the segment includes a diverse population primarily composed of adults between the ages of 25 to 54, with the most common age group being 30 to 39 years old. Notable variations exist in older age groups, particularly among individuals aged 55 and older. Typical household compositions include a mix of single-parent households, multigenerational families, and single-person households. Many households feature children, with ages predominantly ranging from infants to adolescents (0-18 years).
The education levels vary, with a significant portion of the population holding at least a high school diploma, while about one-third have pursued higher education, such as bachelor’s degrees or vocational training. Employment status reveals a mix of full-time, part-time, and unemployed individuals, with common occupations spanning service, retail, and healthcare sectors. Income brackets range primarily from $30,000 to $70,000 annually, with some reliance on social support programs evident among lower-income families. The community exhibits a degree of cultural, ethnic, and racial diversity, reflecting a blend of backgrounds.
2. Living Environment
The segment resides in the Overbrook neighborhood of Philadelphia, a predominantly urban area with some suburban characteristics. Housing types include a mix of single-family homes, row houses, and apartments. Ownership is split between renters and owners, with many families renting due to affordability issues. Residential dynamics indicate a moderately dense population, featuring neighborhood amenities such as parks, schools, and local businesses. Socioeconomic conditions within the area can be classified as mixed, with some regions facing economic challenges and indicators of gentrification emerging in certain pockets.
3. Lifestyle
Daily routines in this segment are diverse, with transportation habits showing a balance between car ownership and use of public transit. Shopping preferences lean towards local markets and budget retailers, reflecting a focus on affordability. Leisure activities include participation in community events, outdoor activities, and digital entertainment options such as streaming services. Travel frequency is generally moderate, with families often traveling within the region or to nearby areas on a budget. Health-related habits show a growing awareness of fitness yet demonstrate varying degrees of commitment to healthy eating and fitness routines among different households.
4. Media Consumption
Traditional media preferences within this segment indicate affinity for popular cable TV channels and local radio stations, with many engaging in print media such as community newspapers. Digital behavior reflects active engagement on social media platforms, with an emphasis on Facebook and Instagram, along with a growing trend in e-commerce usage. Content streaming services are frequently utilized for entertainment. Niche websites such as job boards and community forums are popular among residents. Cultural preferences reveal a diverse taste in music genres and entertainment, influencing their media choices.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a strong emphasis on family, community, and the pursuit of financial stability. Aspirations often include career advancement and addressing community issues, despite the prevalent struggles related to economic mobility. Challenges faced include cultural tensions and access to resources, with some households experiencing contradictions in values, such as balancing frugality with occasional splurging and the desire for independence versus reliance on community support. Overall, this section highlights the complex priorities and aspirations within the demographic profile.
