1. Demographic Characteristics
The segment comprises households in Park Hills, Missouri, with a diverse age range. The most common age group is between 30 to 45 years, although notable variations are observed with younger families and seniors present as well. The typical household composition includes a mix of single-parent households, multigenerational families, and single-person households. Many households have children, often aged between 5 to 18 years. In terms of education levels, a portion of the population has obtained high school diplomas, while others may have some college education or bachelor's degrees. Employment status varies, with common occupations including those in manufacturing, retail, and service industries. Income brackets are generally moderate, with some reliance on social support programs. Cultural, ethnic, and racial diversity exists, contributing to a rich community fabric.
2. Living Environment
Park Hills is located in a suburban area with access to various urban amenities. The segment typically resides in single-family homes, although there are also multifamily units. Many residents own their homes, while others may rent. The neighborhood dynamics demonstrate a mix of families and retirees with moderate population density. Factors such as safety and the access to amenities like parks, schools, and shopping centers contribute to the livability of the area. Socioeconomic conditions vary, with some parts classified as low-income neighborhoods.
3. Lifestyle
The daily routines of households in this segment often revolve around typical work hours. Car ownership is common, although some residents utilize public transit or bike for commuting. Shopping habits include a range of preferences, favoring budget retailers supplemented by visits to local markets. Leisure activities may involve outdoor events, family gatherings, and community festivals. Travel behaviors suggest occasional trips within the region or low-budget vacations. Health-related habits indicate mixed diets, with varying approaches to fitness, with some engaging in regular exercise while others may have sedentary lifestyles.
4. Media Consumption
The segment shows a preference for traditional media, including local TV channels and news radio stations. Print publications are less prominent but still valued by some demographic groups. Digitally, many engage in social media, frequently shopping online through e-commerce platforms. Streaming services are popular, providing a range of entertainment options. Cultural preferences include varied music genres, reflecting the diversity of the community, and interest in local influencers or personalities who resonate with their experiences.
5. Mindset & Values
Core beliefs within this segment often emphasize the importance of family, community, and work ethics. Their aspirations typically center around achieving financial stability and contributing positively to their community. Challenges include grappling with economic uncertainties and other barriers that might hinder progress. Notably, there can be contradictions in behaviors; for example, residents may exhibit frugality in some spending areas while indulging in impulsive purchases in others, highlighting the complexity of their mindset.
