1. Demographic Characteristics
The age range of the segment includes individuals from young children to seniors, with the most common age group falling between 30 to 50 years old. Variations include a notable number of young adults aged 18 to 29 and a significant population of retirees aged 65 and above. The typical household composition consists of nuclear families, single-parent families, and multigenerational households. There is a presence of children, often in the school-aged range of 5 to 18 years. Education levels vary, with many adults holding high school diplomas and a mixture of associates and bachelor’s degrees. Employment status reflects a range of full-time and part-time workers, with common occupations including healthcare, retail, and education. Income brackets are diverse, typically concentrated within the $40,000 to $80,000 range, with some households relying on social support programs amid challenges such as fluctuating unemployment rates. Cultural, ethnic, and racial diversity is present, though specific distribution data is not available.
2. Living Environment
The segment is located primarily in suburban areas of Pasco County, with notable regions such as New Port Richey, Zephyrhills, and Port Richey. Households typically occupy single-family homes and townhouses, with a mix of homeowners and renters present. Neighborhood dynamics include a mix of family-friendly communities and retirement areas, with livability characterized by moderate population density, varying degrees of traffic safety, and access to local amenities like parks, schools, and shopping centers. Socioeconomic conditions vary, with some areas classified as low-income while others are in the process of gentrification.
3. Lifestyle
Daily routines of the segment often include a significant reliance on personal vehicles for transportation, with limited use of public transit. Shopping preferences lean towards budget retailers alongside occasional purchases from luxury brands or local markets. Leisure activities are diverse, encompassing outdoor pursuits, family gatherings, and entertainment through streaming services or local events. Travel is typically moderate, with families favoring driving trips to nearby vacation spots. Health-related habits vary, with some individuals prioritizing fitness routines and a healthy diet, while others may struggle with dietary challenges such as access to healthy food options.
4. Media Consumption
The segment’s traditional media preferences include viewership of popular network television channels and local radio stations. Digital behavior leans heavily towards usage of social media platforms for news and communication, with common activities including e-commerce shopping and content streaming. They also engage with niche websites such as job boards and classifies for local services. Cultural preferences reflect an interest in a range of music genres including country, pop, and Latin, alongside following trending entertainment figures and events.
5. Mindset & Values
The core beliefs of the segment revolve around values such as family, financial stability, and a strong sense of community. Aspirations often include career advancement and enhancing quality of life. Challenges they face might stem from socioeconomic struggles and potential cultural tensions. Contradictions in values may surface, such as prioritizing frugality while occasionally indulging in impulse spending, and balancing a desire for independent living with reliance on community support. This section sheds light on their mindset and a nuanced understanding of their priorities.
