1. Demographic Characteristics
The age range of the Middle Income Seniors segment in Philadelphia County includes individuals primarily between the ages of 64 and over 100. The most common age group consists of individuals aged 68 to 71. The typical household composition largely comprises single-person households and those that are married, with a significant number of homeowners within the segment. Children are not typically present in these households as the majority of members are seniors.
In terms of education levels, many within this demographic have high school diplomas or some college education, with a few holding bachelor's degrees. Common occupations include retired professionals and those who once held jobs in education, healthcare, and government. Some seniors may have reliance on social support programs, especially those with incomes closer to the lower end of the income spectrum. The segment does exhibit some cultural, ethnic, and racial diversity, but specific distribution data is not available.
2. Living Environment
This segment predominantly resides in urban areas of Philadelphia County, characterized by single-family homes and apartments. Homeownership is prevalent, aligning with the ownership status characteristic of the segment. The neighborhood dynamics reflect relatively safe environments with access to essential amenities, including public transportation, grocery stores, and health facilities. While many reside in well-established neighborhoods, some may experience the effects of gentrification and changing socioeconomic conditions.
3. Lifestyle
The daily routine of this segment varies, with many seniors owning cars while others utilize public transit for transportation. Shopping habits lean towards budget retailers and local markets, reflecting a preference for convenience and affordability. Leisure activities often include hobbies such as gardening, reading, and spending time with family or friends. Travel among this segment is typically modest, focused primarily on visiting family or participating in community events, with budget constraints influencing their travel frequency. Health and wellness are prioritized, with many engaging in light fitness routines and maintaining a balanced diet.
4. Media Consumption
The media consumption patterns among these seniors include preferences for traditional media with favorite TV channels encompassing news programs and classic television shows. Radio stations may feature news talk or music from past decades. Online, they engage in social media platforms primarily for keeping in touch with family and for accessing news articles. E-commerce usage is slowly growing, particularly for essential items. Entertainment trends often reflect nostalgic preferences, including music genres popular during their youth.
5. Mindset & Values
Members of this demographic tend to value family, financial stability, and community involvement. Their outlook on life is generally positive, with a focus on enjoying the present while planning for the future. However, they may encounter challenges such as socioeconomic struggles stemming from retirement incomes or health-related expenses. These seniors may also exhibit contradictions, balancing a desire for independence with moments of reliance on community resources or support from family. Understanding these dynamics provides a nuanced insight into their mindset and daily priorities.
