1. Demographic Characteristics
The segment of Affluent Seniors in Phoenix, Arizona, typically ranges from 65 to 85 years of age, with the most common age group being individuals aged 70 to 75. There is notable variation with some seniors aged 85 and above. The typical household composition includes single-person households and couples, with few multigenerational families. Children, if present, are usually adults aged 45 and above, living independently. Most members of this segment have attained a college degree or higher, with a significant proportion holding advanced degrees. In terms of employment, many are recent retirees or continue to work part-time in positions related to consultancy or self-employment. They typically enjoy a household income ranging from $100,000 to $200,000 annually, with minimal reliance on social support programs. Cultural, ethnic, and racial diversity in this segment is varied, though specific racial distribution data is not available.
2. Living Environment
Affluent Seniors in this segment primarily reside in suburban areas of Phoenix, often in communities such as Arcadia and Paradise Valley. They typically occupy single-family homes, with a majority owning rather than renting. Neighborhood dynamics highlight high livability due to low population density, high safety ratings, and robust access to amenities such as parks, shopping centers, and healthcare facilities. Socioeconomic conditions in these neighborhoods are generally favorable, avoiding low-income classifications and showing signs of growth and stability.
3. Lifestyle
Daily routines for this segment often involve private car ownership, with many driving to engage in shopping and leisure activities. Shopping preferences tend to favor upscale retail stores, local boutiques, and farmers' markets. Leisure activities include participation in fitness classes, golf, and cultural events such as theater performances. When it comes to travel, many frequent leisure destinations, taking trips both domestically and abroad while typically adhering to a mid-range budget. Health-related habits show a focus on healthy eating, regular exercise, and a low incidence of smoking, with many expressing preferences for organic and low-sodium diets.
4. Media Consumption
Affluent Seniors tend to favor traditional media channels such as public broadcasting service (PBS) for television, and enjoy print publications like local magazines and newspapers. Digitally, they engage in social media, particularly Facebook, for connecting with family and friends, alongside e-commerce activities for shopping needs. Additionally, they stream content on platforms like Netflix and are inclined to visit niche websites for local classifieds. Cultural preferences lean towards classic music, jazz, and popular films from the 1960s and 1970s, reflecting their backgrounds and experiences.
5. Mindset & Values
This segment generally possesses a positive outlook on life and places a high value on family and community involvement. Their aspirations center around financial security and maintaining health and well-being in their senior years. Challenges faced include navigating the complexities of retirement planning and adaptation to technological advancements. Occasionally, contradictions in behavior are observed, where frugality in spending may clash with impulsive purchases during travel or social events, reflecting a balance between independence and a desire for community connection. A nuanced understanding of their priorities showcases a well-rounded perspective on their lifestyle choices.
