1. Demographic Characteristics
The age range of Senior Card Holders in Phoenix, Arizona typically spans from 65 to 85 years old, with the most common age group being 70 to 75 years. There are notable variations, particularly with some individuals older than 85. The household composition primarily features single-person households, although there are instances of multigenerational families where grandparents live with their adult children and grandchildren. Notably, children are generally not present in these households. The education levels within this segment vary, but a significant portion has completed high school, with many having pursued further education or vocational training. Employment status is mixed, as some seniors are retired, while others may work part-time, typically in lower-wage positions such as retail or service jobs. Income brackets often range from low to middle-income, with a reliance on social support programs like Social Security and Medicare being common. The segment reflects a moderate level of cultural, ethnic, and racial diversity.
2. Living Environment
Senior Card Holders commonly reside in suburban areas of Phoenix, emphasizing neighborhoods known for accessibility to healthcare facilities and community resources. The housing they occupy predominantly consists of single-family homes, though there is a significant portion living in apartments or assisted living facilities. Many seniors in this segment own their homes, while a smaller percentage are renters. Neighborhood dynamics are generally favorable, characterized by modest population density, relatively safe environments, and accessibility to amenities like grocery stores, parks, and medical services. Socioeconomic conditions of the areas vary but often reflect middle-income stability.
3. Lifestyle
The daily routines of this segment often include a mix of personal hobbies and community activities. Many seniors own cars but also utilize public transit for greater accessibility. Shopping preferences lean towards budget retailers and local markets, emphasizing value and convenience. Leisure activities include reading, gardening, and participating in local community events; entertainment choices often involve social gatherings and activities at community centers. Travel behaviors can vary widely, with some engaging in domestic travel within budget constraints, while others prefer staying close to home. Health-related habits show fluctuations, with many focusing on fitness through walking or low-impact exercises, although challenges like dietary restrictions may exist.
4. Media Consumption
This segment tends to favor traditional media, enjoying networks like PBS, local news channels, and specific radio stations that cater to their demographic. In terms of digital behavior, many engage in online activities like social media to connect with family or participate in community forums. E-commerce habits are growing, and they occasionally use streaming services for entertainment, with modest usage of niche websites, such as classifieds. Cultural preferences are diverse, but common interests include music from their youth, classic film genres, and popular television series that resonate with their life experiences.
5. Mindset & Values
Core beliefs for this segment typically revolve around strong family values, a commitment to community involvement, and an appreciation for independence. Aspirations generally focus on achieving financial stability post-retirement and maintaining health. However, many face challenges, including limited income and health-related issues. Additionally, they may experience contradictions in behaviors, such as being budget-conscious while occasionally indulging in luxury items or services, suggesting a complex relationship with spending and saving. This section illustrates the intricate mindset and priorities of Senior Card Holders in Phoenix.
