Demographic Characteristics
The demographic profile of the mailing list segment comprising all 286.2K households in Pierce County, Washington reflects a diverse age range. The most common age group is between 30 to 49 years, with notable variations in younger adults aged 18 to 29 and older adults over 65 years. Typical household compositions vary, including a mix of singles, couples, single-parent households, and multigenerational families. Many households have children, particularly in the under 18 age group, which suggests a family-oriented community. In terms of education, the segment shows a range of high school diplomas to college degrees, with a significant portion engaged in diverse occupations such as healthcare, education, and retail jobs. The income brackets largely fall within middle-class ranges, though some households may rely on social support programs or face unemployment challenges. This segment exhibits a high level of cultural, ethnic, and racial diversity, reflecting the broader demographics of the region.
Living Environment
The segment resides primarily in suburban areas of Pierce County, which includes notable cities like Tacoma, Puyallup, and Lakewood. The housing type is varied, encompassing single-family homes, townhouses, apartments, and some shared housing options. Ownership rates are mixed, with a significant number of households owning their properties while others rent. Neighborhood dynamics are shaped by factors such as population density, which can range from moderate to high, as well as elements of safety and access to local amenities. The socioeconomic conditions in these neighborhoods vary, with some areas classified as low-income and others undergoing gentrification.
Lifestyle
The daily routines of this segment typically include a reliance on car ownership for transportation, while public transit use exists, particularly in urban areas. Shopping preferences lean towards budget retailers and local markets, reflecting a focus on affordability. Leisure activities are diverse, featuring hobbies like hiking, sports, and community events, and entertainment choices range from movies to participating in local arts and culture. Travel behaviors suggest varied frequencies, often influenced by budget constraints, with many households taking vacations within the Pacific Northwest. Health-related habits reveal a mix of fitness routines and dietary preferences, with an increasing awareness of nutrition among health-conscious individuals.
Media Consumption
Traditional media preferences among this segment include popular TV channels focusing on news and family programming, alongside local radio stations that cater to a wide audience. In the digital sphere, online activities encompass a broad range of social media use, including platforms like Facebook and Instagram, as well as e-commerce habits on sites like Amazon. Content streaming services are popular, offering a rich variety of on-demand entertainment. Many individuals engage with niche websites such as job boards for employment opportunities and classifieds for home services. Cultural preferences reflect trending genres in music and entertainment, influenced by local artists and performers.
Mindset & Values
The core beliefs and attitudes of this segment showcase a strong focus on family and community, with aspirations centered around achieving financial stability and personal career advancement. Challenges faced include socioeconomic struggles and navigating barriers to progress, such as employment instability. There are evident contradictions in their values, with tendencies toward frugality in budgeting contrasted by occasional impulse spending. Moreover, a desire for independence can sometimes clash with a reliance on community resources, highlighting the complexities of their mindset and priorities.
