1. Demographic Characteristics
The segment comprises the households in Pinellas County, Florida, reflecting a diverse age range. The most common age group tends to be between 35 to 54 years, with notable variations across younger and older populations. Household compositions include a mix of single-parent households, multigenerational families, and single-person households. Children are present in many households, with a significant portion falling within the 0 to 18 years age range.
In terms of education levels, there is a broad spectrum, with many individuals possessing at least a high school diploma and a substantial number having some college education or bachelor's degrees. Employment status varies; common occupations include positions in healthcare, education, and retail. Income brackets are equally diverse, with some households earning below $35,000 annually, while others exceed $100,000. There is a reliance on social support programs among some families, with noticeable trends in unemployment rates corresponding to economic fluctuations.
The demographic profile displays a significant level of cultural, ethnic, and racial diversity, with various communities represented throughout the county.
2. Living Environment
Pinellas County is primarily suburban, with portions of urban development, particularly in cities like St. Petersburg and Clearwater. Housing types vary, with many residents living in single-family homes, as well as apartments or condominiums. Homeownership rates are relatively high, although a considerable number of residents rent their housing.
The neighborhood dynamics are influenced by factors such as population density and safety, with some areas noted for their low crime rates and access to essential amenities like parks and shopping centers. Socioeconomic conditions vary, with some neighborhoods experiencing economic challenges and others undergoing gentrification.
3. Lifestyle
Daily routines exhibit varied transportation habits, with the majority of residents relying on personal vehicles, while some utilize public transit or opt for walking and biking in pedestrian-friendly areas. Shopping preferences include a mix of budget retailers and local markets, though some residents indulge in higher-end brands as well.
Leisure activities encompass a range of hobbies, including outdoor recreation, cultural events, and social gatherings. Travel behaviors indicate a propensity for local or regional travel, influenced by budget constraints and time availability. Health-related habits show a community-wide emphasis on fitness and general wellness, with varied dietary preferences, including participation in health-conscious eating.
4. Media Consumption
The segment exhibits distinct traditional media preferences, favoring channels like local news stations and popular radio formats. In the digital sphere, residents engage in a variety of online activities, including social media platforms, e-commerce, and content streaming services.
Niche websites, such as job boards and community classifieds, also play a role in their online habits. Culturally, popular music genres vary widely, reflecting the diversity within the community, and trends often include influences from both mainstream and local artists.
5. Mindset & Values
The core beliefs of this demographic segment emphasize values around family, community support, and the pursuit of financial stability. Aspirations include securing career advancement and making a positive impact within their communities. Challenges such as socioeconomic struggles and cultural tensions are prevalent, influencing their outlook and decision-making processes.
There are contradictions in their values, notably a tension between maintaining frugality and engaging in impulse spending, as well as balancing independence with a reliance on community resources.
