1. Demographic Characteristics
The age range of college-educated professionals in Pinellas County, Florida, typically spans from the mid-20s to late 50s, with the most common age group being 30 to 40 years old. This segment often consists of various household compositions including single-person households, dual-income couples, and some multigenerational families. Children are present in approximately 30% of these households, primarily aged between 5 and 18 years. Educationally, members of this segment have often completed college or have completed graduate degrees, resulting in high employment rates. Many occupy professions in sectors such as education, healthcare, and technology with household incomes ranging from $80,000 to over $150,000. There is minimal reliance on social support programs, and unemployment trends are generally lower than the average. The segment is marked by a diverse cultural and ethnic background, contributing to a rich community fabric.
2. Living Environment
The geographic location of this segment is primarily suburban within Pinellas County, with notable areas including Clearwater and St. Petersburg. Most individuals occupy single-family homes, often owned rather than rented, reflecting the stability and financial health of the group. Neighborhood dynamics suggest they reside in family-friendly areas characterized by low crime rates, good schools, and access to local amenities such as parks and shopping facilities. The socioeconomic conditions in these neighborhoods range from middle-class to affluent, with limited pockets of lower-income areas.
3. Lifestyle
Daily routines for this segment generally include commuting by car as opposed to public transit, although some may use biking or walking for leisure. Shopping preferences lean towards a mix of budget retailers and local markets, with an inclination towards high-quality goods. Leisure activities commonly include outdoor pursuits such as hiking, biking, and cultural events reflecting their educational influence. In terms of travel, this group tends to travel several times a year, favoring domestic destinations while maintaining moderate budgets. Health habits are relatively balanced, with many engaging in recreational sports or fitness routines and demonstrating increasing awareness of dietary preferences.
4. Media Consumption
The segment's traditional media preferences are varied, with popular TV channels including national news stations, lifestyle networks, and family-oriented programming. For their digital behavior, social media platforms like Facebook and LinkedIn are commonly used for both personal and professional networking, while e-commerce is frequent for shopping. They show a keen interest in streaming services for entertainment, and some participate in niche websites for job searches. Music preferences often skew towards contemporary pop and jazz, reflecting a broader cultural engagement.
5. Mindset & Values
This demographic group often holds core values centered around financial stability, career advancement, and making a positive community impact. Members display aspirations to balance work and family life while managing challenges such as socioeconomic pressure and cultural tensions. There may exist contradictions in their values, such as valuing frugality while occasionally indulging in luxury expenditures or the desire for independence while still relying on community resources. Overall, the mindset of this segment is typically forward-thinking, community-oriented, and adaptable in the face of change.
