1. Demographic Characteristics
The age range of households in Plymouth County, Massachusetts, encompasses a wide spectrum, with the most common age group being between 30 to 50 years. Notable variations can be seen among younger cohorts, particularly those under 18, and older adults over 65. Typical household compositions vary significantly, including single-parent households, multigenerational families, and single-person households. Many households contain children, with ages predominantly ranging from infancy to late teens.
Regarding education levels, many adults hold at least a high school diploma, with a substantial proportion attaining higher education credentials. The employment status in this demographic reflects a mix of full-time employed individuals, part-time workers, and a notable percentage relying on social support programs due to economic conditions. Common occupations vary but often include roles in healthcare, education, and retail, with the income brackets generally categorized between middle to lower-middle class. Trends show a gradual rise in unemployment rates, particularly post-pandemic. Cultural, ethnic, and racial diversity exist within the segment, contributing richness to the community fabric.
2. Living Environment
Plymouth County is characterized mainly by suburban development, although some urban areas are present. Key regions include larger towns and small cities, which provide varying amenities and challenges. Households predominantly reside in single-family homes, with some in apartments or shared housing. A significant number of residents are homeowners, while a notable portion rents their accommodation.
The neighborhood dynamics reflect a mixture of stable, safe areas along with neighborhoods facing socioeconomic challenges, including lower income levels. Population density can vary, with some parts being densely populated while others remain more spacious. Issues such as access to amenities, transportation options, and community resources impact residents’ overall quality of life.
3. Lifestyle
The daily routines of households typically revolve around commuting, with many individuals relying on personal vehicles, while some utilize public transportation systems or prefer biking and walking for shorter distances. Shopping behaviors indicate a preference for budget retailers alongside the occasional splurge on luxury items, with local markets enjoying popularity among residents. Leisure activities vary widely, with hobbies often including outdoor pursuits, family-related events, cultural activities, and entertainment tailored to family settings.
Travel behaviors reflect occasional regional trips, with budget constraints influencing destination choices. Health-related habits show a diverse range, with some maintaining fitness routines while others may exhibit higher rates of smoking or less focus on dietary preferences.
4. Media Consumption
Media preferences for this segment reflect a blend of traditional outlets, with popular TV channels including local news stations, family-friendly programming, and sports networks. Additionally, preferred radio stations often focus on community news and music. In the realm of digital media, online activities include active engagement with social media platforms, streamlined e-commerce habits, and content streaming from various provider services. Engagement with niche websites such as job boards or classifieds also represents a significant digital behavior.
Cultural preferences highlight a variety of music genres, with local artists often taking precedence and participation in current entertainment trends noticeable throughout the demographic.
5. Mindset & Values
The core beliefs and attitudes of this segment generally reflect a strong emphasis on family, community, and financial stability. Aspirations typically include achieving career advancement and making a positive community impact. However, residents also face challenges such as socioeconomic struggles and cultural tensions, which may impede growth. Contradictions can be observed, such as a tendency toward frugality yet simultaneous impulse spending on leisure and entertainment, highlighting a complex relationship between values and behaviors. This nuanced understanding shows that while independence is valued, there is also a reliance on community support and resources.
