1. Demographic Characteristics
The age range of the Middle Income Seniors in Rochester, New York, primarily falls between 62 and 75 years, with the most common age group being 65 to 70 years. This segment typically comprises single-person households or couples, with some multigenerational families present. There are few children living in these households, as many have adult children. In terms of education, a significant portion has completed high school, with many also holding associate degrees or higher. Common occupations within this segment include retired professionals, healthcare workers, and service industry employees. Many rely on fixed incomes, predominantly from social security and pensions, with some engaging in part-time work. The segment has a diverse background, with an emphasis on cultural, ethnic, and racial diversity, although specific racial distribution data is not available.
2. Living Environment
The Middle Income Seniors predominantly reside in suburban areas of Rochester, with a mix of urban environments. They typically occupy single-family homes or condominiums, with a notable percentage being home owners, while some are renters. Neighborhood dynamics indicate a relatively safe environment, with access to essential amenities such as grocery stores and healthcare facilities. Population density varies, contributing to a sense of community. Many neighborhoods are seen as stable, although some areas are experiencing gentrification which alters socioeconomic conditions.
3. Lifestyle
Daily routines for this segment often include car ownership for transportation, although some utilize public transit for convenience. Shopping habits lean towards budget retailers and local markets, maintaining a focus on affordability. Leisure activities include gardening, reading, and attending community events, with occasional travel mainly within budget constraints. Health-related habits typically reflect an interest in well-being, with a focus on regular walking and healthy eating, though varying dietary preferences exist.
4. Media Consumption
In terms of traditional media, the segment favors news channels, talk radio, and local newspapers. Shift to digital behavior reveals a growing interest in social media, particularly platforms like Facebook for connecting with family and friends. Some engage in e-commerce for online shopping, while popular streaming services for television and movies are also becoming common. Cultural preferences include classic music and varied entertainment trends, reflecting their interests and generational influences.
5. Mindset & Values
The core beliefs of this segment emphasize the importance of family, community, and financial stability. Their aspirations often include achieving a comfortable retirement and contributing positively to their communities. Challenges faced include navigating healthcare issues and the impacts of rising living costs. Some contradictions exist within their values, such as the tension between a desire for financial prudence versus impulse spending on leisure activities. Overall, this provides a nuanced understanding of their mindset and priorities.
